{"product_id":"handbook-of-research-methods-in-consumer-psychology-9780815352983","title":"Handbook of Research Methods in Consumer Psychology","description":"\u003cp\u003e\u003c\/p\u003e \u003cp\u003eIn the \u003ci\u003eHandbook of Research Methods in Consumer Psychology, \u003c\/i\u003e leading consumer psychologists summarize key aspects of the research process and explain how different methods enrich understanding of how consumers process information to form judgments and opinions and to make consumption related decisions. \u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Frank Kardes\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/01\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 528\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.05lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.00h x 7.00w x 1.09d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780815352983\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 12\/01\/2019\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFrank R. Kardes\u003c\/strong\u003e is the Donald E. Weston Professor of Marketing and Distinguished Research Professor at the Lindner College of Business at the University of Cincinnati. \u003c\/p\u003e\u003cp\u003ePaul M. Herr is the Virginia-Carolinas Professor of Purchasing Management and Professor of Marketing in the Pamplin College of Business at Virginia Tech. \u003c\/p\u003e\u003cp\u003eNorbert Schwarz is the Provost Professor of Psychology and Marketing at the University of Southern California. \u003c\/p\u003e\u003cbr\u003e","brand":"Routledge","offers":[{"title":"Paperback","offer_id":43939211608179,"sku":"9.78082E+12","price":220.75,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/files\/img_5fb4c306-3f06-4537-b9db-bd9c467c1e74.jpg?v=1758879274","url":"https:\/\/bookstorenmore.com\/products\/handbook-of-research-methods-in-consumer-psychology-9780815352983","provider":"Bookstore N More","version":"1.0","type":"link"}