{"product_id":"horsin-around-the-usa-guide-to-marketing-promoting-your-horse-business-9780595456062","title":"Horsin' Around The USA Guide To Marketing \u0026 Promoting Your Horse Business","description":"\u003cp\u003eHorsin' Around The USA Guide To Marketing \u0026amp; Promoting Your Horse Business will teach you how to be unforgettable in the horse industry You will learn how to effectively market and promote your equine business, service, or event.\u003c\/p\u003e\n\u003cp\u003eIn addition, you will: Learn how to practice The Ten Commandments of Marketing An Equine Business. Discover the importance of developing a good name, logo, slogan, etc. for your business.\u003c\/p\u003e\n\u003cp\u003eLearn how to create effective business cards, brochures, flyers, web site, and more. Learn how to write effective press releases and how to work with the media. Laurie A. Cerny, a professional journalist and equine marketing specialist, has won numerous state and national awards for her writing, photography, graphic design and advertising both in mainstream media and within the horse industry.\u003c\/p\u003e\n\u003cp\u003eHer work has appeared in John Lyon's Perfect Horse, The Horse, Horse Illustrated, Western Horseman, Equine Times, Kalamazoo Gazette, Detroit News, Chicago Tribune, and she also served as the communication director for a major saddle and horse product manufacturer.\u003c\/p\u003e\n\u003cp\u003eShe has owned horses for more than 30 years, and is also a member of American Horse Publications, Michigan Horse Council, and the American Quarter Horse Association.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Laurie A. Cerny\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e iUniverse\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/10\/2008\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 128\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.44lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.30d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780595456062\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eThis title is not returnable\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"iUniverse","offers":[{"title":"Paperback","offer_id":40626701271155,"sku":"9780595456062","price":14.66,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_abe53743-da59-4c60-b0e8-3190a8e30f6e.jpg?v=1671032541","url":"https:\/\/bookstorenmore.com\/products\/horsin-around-the-usa-guide-to-marketing-promoting-your-horse-business-9780595456062","provider":"Bookstore N More","version":"1.0","type":"link"}