{"product_id":"how-to-be-a-successful-entrepreneur-spot-the-opportunity-take-a-risk-and-build-a-brilliant-business-9780749455149","title":"How to Be a Successful Entrepreneur: Spot the Opportunity, Take a Risk and Build a Brilliant Business","description":"\u003cp\u003e\u003ci\u003e\u003cb\u003eHow to be a Successful Entrepreneur\u003c\/b\u003e\u003c\/i\u003e explains how to improve the odds and make your own luck. It will help you to steer clear of potentially catastrophic risks and errors while spotting and exploiting good opportunities. The author addresses crucial decisions such as: \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e How do I recognise a good opportunity? \u003cp\u003e\u003c\/p\u003e When should I take a risk? \u003cp\u003e\u003c\/p\u003e When should I cut my losses? \u003cp\u003e\u003c\/p\u003e When is the best time to sell a thriving business? \u003cp\u003e\u003c\/p\u003e How do I know what's best for me? \u003cp\u003e\u003c\/p\u003eFull of fascinating real-life examples, referring to topics such as the failure of Barings bank and the success of Dyson, Dell computers and Patek Philippe, as well as business changing decisions made by companies such as Coca Cola, \u003ci\u003e\u003cb\u003eHow to be a Successful Entrepreneur\u003c\/b\u003e \u003c\/i\u003eis an essential read for anyone who wants their business to be on a solid footing.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Helga Drummond\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/01\/2009\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 176\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.72lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.16h x 6.22w x 0.47d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780749455149\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eReference and Research Bk News\u003c\/i\u003e 08\/01\/2009 pg. 87\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eHelga Drummond\u003c\/b\u003e was formerly a professor of Decision Sciences at the University of Liverpool where she taught Decision Making for Entrepreneurs to MBA students.\u003cbr\u003e\u003c\/p\u003e","brand":"Kogan Page","offers":[{"title":"Paperback","offer_id":40120025874547,"sku":"9.78E+12","price":23.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_4871f0ae-124f-4cea-be98-451c935e9b13.jpg?v=1653662674","url":"https:\/\/bookstorenmore.com\/products\/how-to-be-a-successful-entrepreneur-spot-the-opportunity-take-a-risk-and-build-a-brilliant-business-9780749455149","provider":"Bookstore N More","version":"1.0","type":"link"}