{"product_id":"how-to-manage-your-global-reputation-a-guide-to-the-dynamics-of-international-public-relations-9780814756799","title":"How to Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations","description":"\u003cp\u003eNow revised and updated, this contains new chapters on how the Internet is destroying hierarchies and empowering individuals, the phenomenon of the celebrity CEO, and the effect of globalization on PR. Morley includes fresh case studies (including the Firestone Tire\/Ford Explorer controversy) to illustrate best and worst practices of management of global reputation. With forty years of international experience, Morley draws important lessons for the conduct of effective public relations.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Michael Morley\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e New York University Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/01\/2002\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 228\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.93lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.20h x 6.32w x 0.56d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780814756799\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eMorley, Michael:\u003c\/i\u003e\u003c\/b\u003e - \u003cb\u003eMichael Morley\u003c\/b\u003e is President of Edelman Public Relations, New York, and Deputy Chairman, Worldwide.\u003c\/p\u003e","brand":"New York University Press","offers":[{"title":"Paperback","offer_id":40524101320819,"sku":"9.78081E+12","price":44.81,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_c71cc38c-4941-49b6-9131-e63abdbac0cd.jpg?v=1666186179","url":"https:\/\/bookstorenmore.com\/products\/how-to-manage-your-global-reputation-a-guide-to-the-dynamics-of-international-public-relations-9780814756799","provider":"Bookstore N More","version":"1.0","type":"link"}