{"product_id":"if-you-build-it-will-they-come-three-steps-to-test-and-validate-any-market-opportunity-9780470563632","title":"If You Build It Will They Come?: Three Steps to Test and Validate Any Market Opportunity","description":"\u003cp\u003eKnow if you'll hit your targets before pulling the trigger on any marketing plan\u003c\/p\u003e \u003cp\u003eMore than sixty five percent of new products are commercial failures, and if you compound this with a recession, now more than ever you can't afford to be wrong. In \u003ci\u003eIf You Build It Will They Come, \u003c\/i\u003e business professor and strategy consultant Rob Adams shows you how to make sure you hit your target market \u003ci\u003ebefore\u003c\/i\u003e you spend a lot of money. He shows you the fast, systematic and proven approach of performing Market Validation in advance of making a large product investment.\u003c\/p\u003e \u003cp\u003eAdams outlines a simple and effective market validation and testing strategy that is proven, giving entrepreneurs and managers the ability to dramatically improve the prospect of product success. He explains how to quickly gather information on competitors, directly interview members of your target market, and figure out what the market really wants to buy, versus what customers say they want.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eThe steps to quickly understanding the viability of your market\u003c\/li\u003e \u003cli\u003eWhere to go to gather the information needed to hit the market requirements\u003c\/li\u003e \u003cli\u003eHow to follow through with the right product launched in the right way\u003c\/li\u003e \u003cli\u003eAdams cuts through the fancy terms and expensive market research that gives lots of data but no real product oriented information about usage, pricing, features and competitive forces. In the end you'll produce results on your first release of a far more mature product, shipped in a faster timeframe with features customers will actually use.\u003c\/li\u003e \u003cli\u003eThis book is for anyone involved with designing, developing and launching new products. Its examples and advice cover everything from the fledgling start-up that needs their first product to work just to survive to the successful Fortune Class company establishing new worldwide markets. Examples cut across all major industrial sectors including consumer, retail, manufacturing, technology, life sciences and services. This book offers the step-based guidance you need to make sure failure is not an option.\u003c\/li\u003e \u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Rob Adams\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/12\/2010\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 224\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.87lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.03h x 6.43w x 0.86d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780470563632\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eRob Adams is a strategy consultant and venture capitalist, and on the faculty of The University of Texas at Austin's McCombs School of Business. He has been a founder, founding investor, or involved with the IPO or merger and acquisition of more than forty companies, involving the launch of more than 100 new products, representing more than a billion dollars of investment. He is the author of A Good Hard Kick in the Ass: Basic Training for Entrepreneurs. He has been covered in BusinessWeek, Forbes, Fortune, Money, the New York Times, the Wall Street Journal, and the Washington Post, as well as on Bloomberg Radio, Public Television, and National Public Radio's Marketplace program. For more information, please visit www.drrobadams.com\u003c\/p\u003e\u003cbr\u003e\u003cp\u003e\u003ci\u003eThis title is not returnable\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Hardcover","offer_id":40356977606771,"sku":"9.78E+12","price":30.13,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_6bf5c205-ba93-4a77-906c-1b5b1e4036d7.jpg?v=1660401409","url":"https:\/\/bookstorenmore.com\/products\/if-you-build-it-will-they-come-three-steps-to-test-and-validate-any-market-opportunity-9780470563632","provider":"Bookstore N More","version":"1.0","type":"link"}