{"product_id":"in-your-creative-element-the-formula-for-creative-success-in-business-9780749477325","title":"In Your Creative Element: The Formula for Creative Success in Business","description":"\u003cp\u003e\u003cb\u003eSHORTLISTED: \u003c\/b\u003eCMI Management Book of the Year 2018 - Innovation and Entrepreneurship Category\u003cbr\u003e\u003cb\u003e\u003ci\u003e\u003cbr\u003eIn Your Creative Element\u003c\/i\u003e\u003c\/b\u003e helps readers identify a personal creativity formula for success, and kick-starts the creative journey. It provides personalized insights so that readers can develop their knowledge and skills and their own formula to unlock creativity and apply it in any context. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003e\u003ci\u003eIn Your Creative Element\u003c\/i\u003e\u003c\/b\u003e is an original work on one of the hottest topics in business written by a creative director who has made it her business to unpick how and why creative ideas are born, develop and survive or die. The author has identified 62 elements that affect creativity and has created a unique \u003ci\u003e'Periodic Table of Creative Elements'\u003c\/i\u003e. This simple framework adds logic and science to the concept of creativity and can be explored by anyone to find which creative elements are most important to them and to transform their approach to creativity. \u003cp\u003e\u003c\/p\u003eHighly practical and packed with case studies and tips from creative experts and organizations including Google, Netflix, Pixar, the NHS, the United Nations and Twitter as well as some of the world's most successful advertising agencies, \u003cb\u003e\u003ci\u003eIn Your Creative Element \u003c\/i\u003e\u003c\/b\u003eprovides inspiration and practical advice for readers who recognize that creativity is essential for business success but who do not know where to begin to unlock their creative potential.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Claire Bridges\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/27\/2016\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 280\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.87lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.59d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780749477325\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eClaire Bridges\u003c\/b\u003e is founder of the UK's leading creative training consultancy, Now Go Create, whose philosophy is 'that everyone can be creative'. At 32, Claire was one of the youngest ever Managing Directors for a global PR agency, part of the world's biggest advertising and media company WPP. Bridges is one of only 55 people globally to hold an MSc in Innovation, Creativity and Leadership. She has 20 years of front-line experience working in the creative industries, training over 10,000 people, with clients including Starbucks, Unilever, Kellogg's, Danone, Sky Media, Save The Children and ASOS.\u003cbr\u003e\u003c\/p\u003e","brand":"Kogan Page","offers":[{"title":"Paperback","offer_id":40121786728563,"sku":"9.78E+12","price":31.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_d35f4f05-dcc6-447c-a523-1e650ccfef92.jpg?v=1653747644","url":"https:\/\/bookstorenmore.com\/products\/in-your-creative-element-the-formula-for-creative-success-in-business-9780749477325","provider":"Bookstore N More","version":"1.0","type":"link"}