{"product_id":"inner-navigation-why-we-get-lost-and-how-we-find-our-way-9781416575146","title":"Inner Navigation: Why We Get Lost and How We Find Our Way","description":"A FASCINATING INVESTIGATION OF HOW WE NAVIGATE THE PHYSICAL WORLD, \u003ci\u003eINNER NAVIGATION\u003c\/i\u003e IS A LIVELY, ENGAGING ACCOUNT OF SUBCONSCIOUS MAPMAKING. \u003cp\u003e\u003cbr\u003e \u003cb\u003eWhy are we so often disoriented when we come up from the subway? \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e Do we really walk in circles when we lose our bearings in the wilderness? \u003c\/p\u003e\u003cp\u003e How -- and why -- do we get lost at all? \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e In this surprising, stimulating book, Erik Jonsson, a Swedish-born engineer who has spent a lifetime exploring navigation over every terrain, from the crowded cities of Europe to the emptiness of the desert, gives readers extraordinary new insights into the human way-finding system. \u003c\/p\u003e\u003cp\u003e Written for the nonscientist, \u003ci\u003eInner Navigation\u003c\/i\u003e explains the astonishing array of physical and psychological cues the brain uses to situate us in space and build its \"cognitive maps\" -- the subconscious maps it employs to organize landmarks. Humans, Jonsson explains, also possess an intuitive direction frame -- an internal compass -- that keeps these maps oriented (when it functions properly) and a dead-reckoning system that constantly updates our location on the map as we move through the world. Even the most cynical city-dweller will be amazed to learn how much of this innate sense we use every day as we travel across town or around the world. \u003c\/p\u003e\u003cp\u003e Both a scientific and a human story, \u003ci\u003eInner Navigation\u003c\/i\u003e contains a rich assortment of real-life insights and examples of the navigational challenges we all face, no matter where or how we live. It's a book that is as provocative to ponder as it is delightful to lose yourself in. Don't worry: Erik Jonsson will help you find your bearings.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Erik Jonsson,Donald a. Norman\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Scribner Book Company\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/01\/2002\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 352\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.70lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.00h x 5.00w x 0.89d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781416575146\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eBorn in Sweden in 1922, \u003cb\u003eErik Jonsson\u003c\/b\u003e grew up using the forest as his navigation school. He moved with his family to California in 1969. He lives in San Diego, California.\u003cbr\u003e\u003c\/p\u003e","brand":"Scribner Book Company","offers":[{"title":"Paperback","offer_id":44409873072243,"sku":"9781416575146","price":27.72,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/files\/img_371e0d3f-a98c-42c2-b425-f40685d71c5d.jpg?v=1771939298","url":"https:\/\/bookstorenmore.com\/products\/inner-navigation-why-we-get-lost-and-how-we-find-our-way-9781416575146","provider":"Bookstore N More","version":"1.0","type":"link"}