{"product_id":"innovation-and-marketing-in-the-pharmaceutical-industry-emerging-practices-research-and-policies-9781461478003","title":"Innovation and Marketing in the Pharmaceutical Industry: Emerging Practices, Research, and Policies","description":"This volume details state-of-the art research findings and new conceptual thinking related to pharmaceutical marketing. It covers all major aspects, including R\u0026amp;D, promotion, pricing, branding, competitive strategy, portfolio analysis.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Min Ding\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Springer\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/01\/2013\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 768\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.77lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 1.63d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781461478003","brand":"Springer","offers":[{"title":"Hardcover","offer_id":45063373029491,"sku":"9.78146E+12","price":475.45,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/files\/img_526e65b6-1f4c-4237-a3fa-1982b6e7123a.jpg?v=1780429405","url":"https:\/\/bookstorenmore.com\/products\/innovation-and-marketing-in-the-pharmaceutical-industry-emerging-practices-research-and-policies-9781461478003","provider":"Bookstore N More","version":"1.0","type":"link"}