{"product_id":"instructional-design-the-addie-approach-9781489984234","title":"Instructional Design: The Addie Approach","description":"\u003cp\u003eThis book is intended to serve as an overview of the ADDIE concept. Its primary rationale is to respond to the need for an instruction design primer that addresses the current proliferation of complex educational development models.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Robert Maribe Branch\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Springer\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/23\/2014\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 203\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.68lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.46d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781489984234\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eRobert Maribe Branch is a tenured Professor of Instructional Design and Technology at the University of Georgia. Rob earned an Associate degree from New York City Technical College in Brooklyn, New York; a Bachelor of Science degree from Elizabeth City State University, North Carolina; and a Masters degree from Ball State University in Muncie, Indiana. Dr. Branch taught high school in Botswana as a Peace Corps volunteer and later returned to the United States, and completed a Doctor of Education degree from Virginia Tech in Blacksburg, Virginia in 1989 specializing in curriculum development and instructional design. Dr. Branch joined the faculty at Syracuse University and taught graduate courses and conducted research in the Department of Instructional Design, Development and Evaluation, and earned tenure during his seven years there. Dr. Branch is a former Fulbright Lecturer\/Researcher to the University of Natal in South Africa where he helped to inaugurate a Masters degree program in Media Studies. Dr. Branch has co-edited the \u003cem\u003eEducational Media and Technology Yearbook\u003c\/em\u003e since 1997, and co-authored the two recent editions of the popular \u003cem\u003eSurvey of Instructional Development Models\u003c\/em\u003e book. Dr. Branch emphasizes student-centered learning, teaches courses related to instructional systems design, and consults regularly with governments, businesses and other educational institutions. Dr. Branch's published research focuses on diagramming complex conceptual relationships and other flow processes.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003e\u003ci\u003eThis title is not returnable\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Springer","offers":[{"title":"Paperback","offer_id":45352080048243,"sku":"9781489984234","price":168.11,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/files\/img_c644a3fc-a759-4655-abdd-6b5681ed089d.jpg?v=1786548983","url":"https:\/\/bookstorenmore.com\/products\/instructional-design-the-addie-approach-9781489984234","provider":"Bookstore N More","version":"1.0","type":"link"}