{"product_id":"into-the-red-the-birth-of-the-credit-card-market-in-postcommunist-russia-9780804758383","title":"Into the Red: The Birth of the Credit Card Market in Postcommunist Russia","description":"\u003ci\u003eInto the Red\u003c\/i\u003e explores the emergence of a credit card market in post-Soviet Russia during the formative period from 1988 to 2007. In her analysis, Alya Guseva locates the dynamics of market building in the social structure, specifically the creative use of social networks. Until now, network scholars have overlooked the role that networks play in facilitating exchange in mass markets because they have exclusively focused on firm-to-firm or person-to-person ties. \u003ci\u003eInto the Red\u003c\/i\u003e demonstrates how networks that combine individuals and organizations help to build markets for mass consumption. The book is situated on the cutting edge of emerging interdisciplinary research, linking multiple layers of analysis with institutional evolution. Using an intricate framework, Guseva chronicles both the creation of a credit card market and the making of a mass consumer. These processes are placed in the context of the ongoing restructuring in postcommunist Russia and the expansion of Western markets and ideologies through the rest of the world.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Alya Guseva\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Stanford University Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/01\/2008\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 218\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.95lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.18h x 6.02w x 0.69d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780804758383\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eReference and Research Bk News\u003c\/i\u003e 08\/01\/2008 pg. 153\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 07\/01\/2009\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eAlya Guseva is Assistant Professor of Sociology at Boston University. Her work explores the role of networks, institutions, and culture in the development of mass financial markets in the postcommunist world.\u003cbr\u003e\u003c\/p\u003e","brand":"Stanford University Press","offers":[{"title":"Hardcover","offer_id":40141674414195,"sku":"9.78E+12","price":70.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_a2bf2d2b-e4f2-41f9-96c4-bab8b6dc2ad7.jpg?v=1654521371","url":"https:\/\/bookstorenmore.com\/products\/into-the-red-the-birth-of-the-credit-card-market-in-postcommunist-russia-9780804758383","provider":"Bookstore N More","version":"1.0","type":"link"}