{"product_id":"its-about-skiing-and-not-the-skis-behavior-theory-skiing-and-ski-teaching-9781450267878","title":"It's About Skiing and Not the Skis: Behavior Theory, Skiing, and Ski Teaching","description":"People have been skiing-and no doubt teaching others to do the same-for thousands of years. The earliest evidence for it is a picture on the wall of a cave in Norway that was drawn sometime around 4500 BC. Skiing is something that we do. It is a behavior. Instructing others in skiing is also something that we do. It, too, is a behavior. Pavlov and his dog helped prove that behavior is lawful and orderly. Various forms of conditioning as well as reinforcement, generalization, discrimination, punishment, and extinction promote certain behaviors. But what prompts us to ski and to teach others? These behaviors can be accounted for, but no one has done it-until now. Develop a better understanding of what humanity gets out of skiing and become a better skier or ski instructor in the process. You'll gain a greater appreciation of the sport once you discover \u003ci\u003eIt's About Skiing and Not the Skis.\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jay Eacker\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e iUniverse\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/03\/2010\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 108\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.30lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.22d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781450267878\u003cp\u003e\u003ci\u003eThis title is not returnable\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"iUniverse","offers":[{"title":"Paperback","offer_id":44931264675955,"sku":"9781450267878","price":14.66,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/files\/img_e95b3022-2fba-4daf-a9d0-c33983a8de30.jpg?v=1778094371","url":"https:\/\/bookstorenmore.com\/products\/its-about-skiing-and-not-the-skis-behavior-theory-skiing-and-ski-teaching-9781450267878","provider":"Bookstore N More","version":"1.0","type":"link"}