{"product_id":"jobs-to-be-done-playbook-align-your-markets-organization-and-strategy-around-customer-needs-9781933820682","title":"Jobs to Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs","description":"\u003cp\u003eThese days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative.\u003cbr\u003e \u003cbr\u003e \u003cstrong\u003e\u003cem\u003eThe Jobs To Be Done Playbook\u003c\/em\u003e\u003c\/strong\u003e (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jim Kalbach\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Rosenfield Media\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/01\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 320\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.30lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.90h x 6.00w x 0.90d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781933820682\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eKalbach, Jim:\u003c\/i\u003e\u003c\/b\u003e - \u003c\/p\u003e\u003cp\u003e\u003cb\u003eJim Kalbach\u003c\/b\u003e is a noted author, speaker, and instructor in user experience design, information architecture, and strategy. He is currently Head of Customer Experience at MURAL, the leading online whiteboard. Jim has worked with large companies, such as eBay, Audi, Sony, Elsevier Science, LexisNexis, and Citrix. \u003cbr\u003e\u003cbr\u003e In 2007, Jim published his first full-length book, Designing Web Navigation (O'Reilly, 2007). His second book, Mapping Experiences (O'Reilly, 2016), focuses on the role of visualizations in strategy and innovation. He blogs at experiencinginformation.com and tweets under @jimkalbach.\u003c\/p\u003e","brand":"Rosenfield Media","offers":[{"title":"Paperback","offer_id":39828989444211,"sku":"9781933820682","price":43.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_779b5948-8fb7-4207-95a6-49fa0f6a90da.jpg?v=1644605696","url":"https:\/\/bookstorenmore.com\/products\/jobs-to-be-done-playbook-align-your-markets-organization-and-strategy-around-customer-needs-9781933820682","provider":"Bookstore N More","version":"1.0","type":"link"}