{"product_id":"jugaad-time-ecologies-of-everyday-hacking-in-india-9781478001461","title":"Jugaad Time: Ecologies of Everyday Hacking in India","description":"In India, the practice of \u003ci\u003ejugaad\u003c\/i\u003e-finding workarounds or hacks to solve problems-emerged out of subaltern strategies of negotiating poverty, discrimination, and violence but is now celebrated in management literature as a disruptive innovation. In \u003ci\u003eJugaad Time\u003c\/i\u003e Amit S. Rai explores how jugaad operates within contemporary Indian digital media cultures through the use of the mobile phone. Rai shows that despite being co-opted by capitalism to extract free creative labor from the workforce, jugaad is simultaneously a practice of everyday resistance, as workers and communities employ hacks to oppose corporate, caste, and gender power. Locating the tensions surrounding jugaad-as both premodern and postdigital, innovative and oppressive-Rai maps how jugaad can be used to undermine neoliberal capitalist media ecologies and nationalist politics.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Amit S. Rai\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Duke University Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/14\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 232\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.15lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 5.90w x 0.60d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781478001461\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eAmit S. Rai is Senior Lecturer in New Media and Communication at the School of Business and Management, Queen Mary University of London. He is the author of \u003ci\u003eUntimely Bollywood: Globalization and India's New Media Assemblage\u003c\/i\u003e, also published by Duke University Press, and the coeditor of \u003ci\u003eInterMedia in South Asia: The Fourth Screen\u003c\/i\u003e.\u003cbr\u003e\u003c\/p\u003e","brand":"Duke University Press","offers":[{"title":"Paperback","offer_id":45146227671155,"sku":"9781478001461","price":54.26,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/files\/img_672f659e-a5d4-44a8-abcf-21ac4a82d8c8.jpg?v=1782927590","url":"https:\/\/bookstorenmore.com\/products\/jugaad-time-ecologies-of-everyday-hacking-in-india-9781478001461","provider":"Bookstore N More","version":"1.0","type":"link"}