{"product_id":"lifestyle-brands-a-guide-to-aspirational-marketing-9781137285928","title":"Lifestyle Brands: A Guide to Aspirational Marketing","description":"What do brands like Apple, Diesel, Abercrombie \u0026amp; Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e S. Saviolo, A. Marazza\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/05\/2012\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 141\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.65lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.30h x 5.40w x 0.70d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781137285928\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eANTONIO MARAZZA is General Manager at Landor Milan. At Landor, the world's pre-eminent brand consulting firm, he has headed important projects for numerous major international brands in the areas of brand positioning, brand architecture, naming, brand identity, brand experience and the alignment of business culture to brand values and philosophy. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eSTEFANIA SAVIOLO is Professor of Management in Fashion, Luxury and Creative industries at Bocconi University and SDA Bocconi School of Management. At Bocconi, she founded and is Director of the International Master in Fashion, Experience \u0026amp; Design Management (MAFED). She acts as a management consultant for leading fashion, luxury and lifestyle companies in the areas of brand management and creative processes. She has also published numerous books and articles on these subjects in Italy and internationally.\u003cbr\u003e\u003cbr\u003e","brand":"Palgrave MacMillan","offers":[{"title":"Hardcover","offer_id":40762300104819,"sku":"9.78E+12","price":127.34,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_2cbff39b-f27a-4220-94bd-c44282a2ec11.jpg?v=1679147234","url":"https:\/\/bookstorenmore.com\/products\/lifestyle-brands-a-guide-to-aspirational-marketing-9781137285928","provider":"Bookstore N More","version":"1.0","type":"link"}