{"product_id":"likeonomics-9781118137536","title":"Likeonomics","description":"\u003cb\u003eHow to become a trusted resource for consumers in a society of constant manipulation\u003c\/b\u003e \u003cp\u003ePeople decide who to trust, what advice to heed, and which individuals to forge personal or transactional relationships with based on a simple metric of believability. Success, in turn, comes from understanding one basic principle: how to be more trusted. \u003ci\u003eLikeonomics\u003c\/i\u003e offers a new vision of a world beyond Facebook where personal relationships, likeability, brutal honesty, extreme simplicity, and basic humanity are behind everything from multi-million dollar mergers to record-breaking product sales. There is a real ROI to likeability, and exactly how big it is will amaze you.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eLikeonomics\u003c\/i\u003e provides real-world case studies of brands and individuals that have used these principles to become wildly successful, including: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eAn iconic technology brand that awakened a revolution among their employees by standing for something bigger than their products\u003c\/li\u003e \u003cli\u003eA Portuguese singer who used YouTube to rack up more than 30 million views and launch her professional career. A regional team of financial advisors that went from being last in the nation among 176 branches to first, and stayed there for 13 of the next 15 years\u003c\/li\u003e \u003cli\u003eA tiny professional sports talent agent who achieved the impossible by landing the #1 drafted player in the NFL draft as a client through the power of relationships\u003c\/li\u003e \u003cli\u003eAuthor Rohit Bhargava is a founding member of the world's largest group of social media strategists at Ogilvy, where he has led marketing strategy for clients including Intel, Pepsi, Lenovo, Seiko, Unilever, and dozens of other large companies\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWith \u003ci\u003eLikeonomics\u003c\/i\u003e as a guide, readers will get unconventional advice on how to stand out in a good way, avoid the hype and strategic traps of social media, and appeal to customers in a way that secures your company as a trusted and believable resource.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Rohit Bhargava\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/30\/2012\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 224\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.89lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.09h x 6.41w x 0.82d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781118137536\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eROHIT BHARGAVA\u003c\/b\u003e is a marketing expert focused on helping to bring more humanity back to business. He advises some of the world's largest global brands on communications strategy through his role as a member of the Strategy \u0026amp; Planning group at Ogilvy. His thinking has been featured in the Wall Street Journal, the Guardian, Fast Company, NPR, and MarketingChina, and his first book, Personality Not Included, was translated into nine languages. Outside of his writing and consulting, Rohit is Adjunct Professor of Marketing at Georgetown University in Washington, DC, where he lives with his wife and two sons.\u003cbr\u003e\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Hardcover","offer_id":40944801972339,"sku":"9.78112E+12","price":28.25,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_e91603c4-5606-43e6-a660-a864ac6ada8f.jpg?v=1693920893","url":"https:\/\/bookstorenmore.com\/products\/likeonomics-9781118137536","provider":"Bookstore N More","version":"1.0","type":"link"}