{"product_id":"listen-we-need-to-talk-how-to-change-attitudes-about-lgbt-rights-9780190654757","title":"Listen, We Need to Talk: How to Change Attitudes about LGBT Rights","description":"American public opinion tends to be sticky. Although the news cycle might temporarily affect the public's mood on contentious issues like abortion, the death penalty, or gun control, public opinion toward these issues has remained remarkably constant over decades. There are notable exceptions, \u003cbr\u003ehowever, particularly with regard to divisive issues that highlight identity politics. For example, over the past three decades, public support for same-sex marriage has risen from scarcely more than a tenth to a majority of the population. Why have people's minds changed so dramatically on this\u003cbr\u003eissue, and why so quickly? It wasn't just that older, more conservative people were dying and being replaced in the population by younger, more progressive people; people were changing their minds. Was this due to the influence of elite leaders like President Obama? Or advocacy campaigns by\u003cbr\u003eorganizations pushing for greater recognition of the equal rights of Lesbian, Gay, Bisexual, and Transgender (LGBT) people? \u003cp\u003e\u003c\/p\u003e\u003cem\u003eListen, We Need to Talk\u003c\/em\u003e tests a new theory, what Brian Harrison and Melissa Michelson call The Theory of Dissonant Identity Priming, about how to change people's attitudes on controversial topics. Harrison and Michelson conducted randomized experiments all over the United States, many in partnership\u003cbr\u003ewith equality organizations, including Equality Illinois, Georgia Equality, Lambda Legal, Equality Maryland, and Louisiana's Capital City Alliance. They found that people are often willing to change their attitudes about LGBT rights when they find out that others with whom they share an identity\u003cbr\u003e(for example, as sports fans or members of a religious group) are also supporters of those rights-particularly when told about support from a leader of the group, and particularly if they find the information somewhat surprising. \u003cp\u003e\u003c\/p\u003eFans of the Green Bay Packers football team were influenced by hearing that a Packers Hall-of-Famer is a supporter of LGBT rights. African Americans were influenced by hearing that the Black president of the United States is a supporter. Religious individuals were influenced by hearing that a\u003cbr\u003ereligious leader is a supporter. And strong partisans were influenced by hearing that a leader of their party is a supporter. Through a series of engaging experiments and compelling evidence, \u003cem\u003eListen, We Need to Talk\u003c\/em\u003e provides a blueprint for thinking about how to bring disparate groups together over\u003cbr\u003econtentious political issues.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Brian F. Harrison, Melissa R. Michelson\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Oxford University Press, USA\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/20\/2017\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 240\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.80lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.20h x 6.10w x 0.60d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780190654757\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 07\/01\/2017\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBrian F. Harrison\u003c\/strong\u003e is Lecturer in Political Science at Northwestern University. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cstrong\u003eMelissa R. Michelson\u003c\/strong\u003e is Professor of Political Science at Menlo College.\u003cbr\u003e\u003cbr\u003e","brand":"Oxford University Press, USA","offers":[{"title":"Paperback","offer_id":40110185971827,"sku":"9.78019E+12","price":40.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_e02ca791-9710-4131-b964-c305646b6f4c.jpg?v=1653401897","url":"https:\/\/bookstorenmore.com\/products\/listen-we-need-to-talk-how-to-change-attitudes-about-lgbt-rights-9780190654757","provider":"Bookstore N More","version":"1.0","type":"link"}