{"product_id":"living-the-brand-how-to-transform-every-member-of-your-organization-into-a-brand-champion-9780749450830","title":"Living the Brand: How to Transform Every Member of Your Organization Into a Brand Champion","description":"\u003cp\u003eYour company's workforce is its most valuable asset. It is the employees who translate your organization's strategy into reality, interact with consumers and determine the corporate brand. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ci\u003eLiving the Brand\u003c\/i\u003e demonstrates how you can empower and enthuse your employees to create brand champions. This approach enhances employee commitment, improves service standards and focuses efforts to deliver business goals. \u003cp\u003e\u003c\/p\u003eThis practical, inspirational book shows you that employees flourish in organizations where they identify with the brand, and organizations flourish when the brand has relevance and creates meaning. \u003cp\u003e\u003c\/p\u003eUsing original international case studies, such as IBM, SAS Airlines, UNICEF, Apple and Nike, \u003ci\u003eLiving the Brand\u003c\/i\u003e shows you how to make this happen, through research, training, communication, management and review. It examines the nature of branding and why people have become such important definers of their brand. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eLiving the Brand\u003c\/i\u003e is a CarbonNeutral(R) publication. To offset the carbon dioxide emissions generated in the book's production, native trees have been planted with Future Forests.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Nicholas Ind\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/30\/2007\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 208\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.00lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.48h x 6.36w x 0.83d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780749450830\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eInd, Nicholas:\u003c\/i\u003e\u003c\/b\u003e - \u003c\/p\u003e\u003cp\u003e\u003cb\u003eNicholas Ind\u003c\/b\u003e is an associate professor at Kristiania University College, Oslo and a partner in Equilibrium Consulting. Previously he ran Icon Medialab's brand consultancy arm in Sweden. He is a former director of the Design Business Association (UK), a member of the advisory board of Corporate Reputation Review and of the editorial board of the \u003ci\u003eJournal of Brand Management\u003c\/i\u003e. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003eNicholas Ind\u003c\/b\u003e was a founder member of the Medinge Group, an international branding think tank. Nicholas is the author of eleven books including \u003ci\u003e\u003cb\u003eBeyond Branding\u003c\/b\u003e, \u003cb\u003eLiving the Brand \u003c\/b\u003e\u003c\/i\u003eand \u003ci\u003e\u003cb\u003eBrand Together\u003c\/b\u003e\u003c\/i\u003e (all published by Kogan Page). He also co-edited \u003ci\u003e\u003cb\u003eBrands with a Conscience\u003c\/b\u003e.\u003c\/i\u003e","brand":"Kogan Page","offers":[{"title":"Hardcover","offer_id":40120025448563,"sku":"9.78E+12","price":49.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_714064ce-d3f4-4fd3-8771-97292dd414c6.jpg?v=1653662654","url":"https:\/\/bookstorenmore.com\/products\/living-the-brand-how-to-transform-every-member-of-your-organization-into-a-brand-champion-9780749450830","provider":"Bookstore N More","version":"1.0","type":"link"}