{"product_id":"luxury-strategy-in-action-9781349346530","title":"Luxury Strategy in Action","description":"Written by experts in Luxury and Fashion Management at SKEMA Business School this exciting new book offers a new perspective that challenges the established rules of the luxury and fashion industry. The authors and contributors examine the evolution of luxury strategy and how the luxury industry is being redefined in the twenty-first century.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e J. Hoffmann\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/02\/2011\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 205\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.69lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.46d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781349346530\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eJonas Hoffmann holds a Doctorate in Marketing from the University of Grenoble - France. Associate Professor of Marketing at SKEMA Business School, he teaches at the MSc Luxury and Fashion Management in France and China. He has an extensive experience in consulting and executive training; he has also written several articles about marketing, innovation and the luxury industry. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eIvan Coste-Manière holds a PhD in Chemstry. He has an extensive experience in the luxury industry; he has created 8 companies in the fragrance, watches and marketing sector. He is currently Professor of Marketing at SKEMA Business School and the Director of the Master of Science in Luxury and Fashion Management. \u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cp\u003e\u003ci\u003eThis title is not returnable\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Palgrave MacMillan","offers":[{"title":"Paperback","offer_id":44222936645747,"sku":"9.78135E+12","price":93.38,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/files\/img_1faff35e-6081-4802-9835-019bee9bc7d3.jpg?v=1768141038","url":"https:\/\/bookstorenmore.com\/products\/luxury-strategy-in-action-9781349346530","provider":"Bookstore N More","version":"1.0","type":"link"}