{"product_id":"madboy-beyond-mad-men-tales-from-the-mad-mad-world-of-advertising-9781453258170","title":"Madboy: Beyond Mad Men: Tales from the Mad, Mad World of Advertising","description":"\u003cb\u003eA thrilling and irreverent memoir about the transformation of the advertising business from the 1980s to today \u003c\/b\u003e\u003cp\u003e\u003c\/p\u003eRichard Kirshenbaum was born to sell. Raised in a family of Long Island strivers, this future advertising titan was just a few years old when his grandfather first taught him that a Cadillac is more than a car, and that if you can't have a Trinitron you might as well not watch TV. He had no connections when he came to Madison Avenue, but he possessed an outrageous sense of humor that would make him a millionaire. In 1987, at the age of twenty-six, Richard put his savings on the line to launch his own agency with partner Jonathan Bond, and within a year, had transformed it from a no-name firm into the go-to house for cutting-edge work. Kirshenbaum and Bond pioneered guerilla marketing by purchasing ad space on fruit, spray-painting slogans on the sidewalk, and hiring actors to order the Hennessy martini in nightclubs. They were the bad boys of Madison Avenue--a firm where a skateboarding employee once bowled over an important client--but backed up their madness with results. Packed with business insight, marketing wisdom, and a cast of characters ranging from Princess Diana to Ed McMahon, this memoir is as bold, as breathtaking, and as delightful as Richard himself.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Richard Kirshenbaum\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Open Road Media\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/20\/2011\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 232\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.66lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.49h x 5.56w x 0.58d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781453258170\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eRichard Kirshenbaum is co-chairman of Kirshenbaum Bond \u0026amp; Partners, one of the largest creative advertising agencies in the country, and the author, with Jonathan Bond, of \u003cem\u003eUnder the Radar\u003c\/em\u003e. Richard and his wife, Dana, married ten years ago and have a son and two daughters.\u003c\/p\u003e\u003cbr\u003e","brand":"Open Road Media","offers":[{"title":"Paperback","offer_id":45026768388211,"sku":"9781453258170","price":24.13,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/files\/img_8cd822bd-db2a-4306-8b99-da56115378a8.jpg?v=1779469532","url":"https:\/\/bookstorenmore.com\/products\/madboy-beyond-mad-men-tales-from-the-mad-mad-world-of-advertising-9781453258170","provider":"Bookstore N More","version":"1.0","type":"link"}