{"product_id":"malcolm-mcdonald-on-value-propositions-how-to-develop-them-how-to-quantify-them-9780749481766","title":"Malcolm McDonald on Value Propositions: How to Develop Them, How to Quantify Them","description":"\u003cp\u003eA value proposition is an innovation or feature that clarifies a company's core purpose and identity. In the same way profit lies at the heart of every business, so does the value proposition, communicating how its service or products fulfil the needs of their customers. While many organizations understand the importance of having a clearly defined value proposition to help them become more profitable, many businesses struggle to use them effectively. \u003cb\u003e\u003ci\u003eMalcolm McDonald on Value Propositions\u003c\/i\u003e \u003c\/b\u003eis a step-by-step guide to understanding exactly why financially quantified value propositions will help readers to increase revenue and deliver tangible results. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eHighly practical and filled with useful tools and checklists, this succinct guide explains the process of developing a value proposition from start to finish, how to use segmentation appeal to the relevant key accounts, and to ensure it is both financially grounded and has resonance with customers. From understanding how buying decisions are made, through to financial dashboards and value quantification tools, \u003cb\u003e\u003ci\u003eMalcolm McDonald on Value Propositions\u003c\/i\u003e\u003c\/b\u003e is perfect for anyone looking to integrate financial success into their proposition, and gain understanding of how it can be used to deliver and communicate value.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Malcolm McDonald, Grant Oliver\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/28\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.10lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.10w x 0.70d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780749481766\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eProfessor Malcolm McDonald\u003c\/b\u003e is Emeritus Professor at Cranfield \u0026amp; Honorary Professor at Warwick Business School. He is Chairman of six companies, and works with the operating boards of some of the world's leading multinationals. He has written over 40 books including the best-selling \u003ci\u003eMarketing Plans: How to prepare them, how to use them\u003c\/i\u003e.\u003c\/p\u003e\u003cp\u003e \u003cb\u003eGrant Oliver\u003c\/b\u003e is MD at 90 Day Action Plan, and has over 20 years' experience in software and management consultancy. He has been interim IT director in the NHS, Finance Director of a software company, and Non-Executive Director of a Housing Association.\u003c\/p\u003e\u003cbr\u003e","brand":"Kogan Page","offers":[{"title":"Paperback","offer_id":40121788301427,"sku":"9.78E+12","price":35.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_ad3db40b-7cc4-43a0-8b05-9eed2be265b5.jpg?v=1653747713","url":"https:\/\/bookstorenmore.com\/products\/malcolm-mcdonald-on-value-propositions-how-to-develop-them-how-to-quantify-them-9780749481766","provider":"Bookstore N More","version":"1.0","type":"link"}