{"product_id":"managing-across-cultures-the-7-keys-to-doing-business-with-a-global-mindset-9780071605854","title":"Managing Across Cultures: The 7 Keys to Doing Business with a Global Mindset","description":"\u003cp\u003ehether you run a giant corporation or work in a small business, it's more than likely that you regularly deal with people of different cultures--from customers and suppliers to salespeople and colleagues.\u003c\/p\u003e \u003cp\u003eIt simply can't be overstated: You will have trouble succeeding in business today if you don't appreciate and know how to actively manage global cultural diversity. \u003ci\u003eManaging Across Cultures\u003c\/i\u003e examines why people around the world behave as they do and provides actionable tactics for succeeding in today's global business environment.\u003c\/p\u003e \u003cp\u003eExperts in the field of cross-cultural training, Michael Schell and Charlene Solomon describe seven readily recognizable behaviors and explain what they mean, how to interpret them, and most importantly, how to respond to them.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eManaging Across Cultures\u003c\/i\u003e is filled with case studies illustrating the importance of understanding and dealing with cultural differences in all aspects of business. You'll learn how: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eIntel's powerful global corporate culture is a critical element of its historic success \u003c\/li\u003e\n\u003cli\u003eColgate-Palmolive integrates cultural understanding into its global marketing programs \u003c\/li\u003e\n\u003cli\u003eGE adapts its effective management style to local business cultures\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eYou'll also find out how underestimating cultural influence caused serious problems for organizations like DaimlerChrysler and Wal-Mart.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eManaging Across Cultures\u003c\/i\u003e takes you far beyond other books that simply catalog the customs, gestures, and language vagaries of other cultures. This in-depth, strategic guide will help in every facet of business--from hiring and motivating employees to developing winning sales pitches and marketing campaigns.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Michael Schell, Charlene Solomon\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e McGraw-Hill Companies\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/01\/2009\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 368\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.45lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.00w x 1.30d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780071605854\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 10\/01\/2009\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eCharlene Marmer Solomon\u003c\/b\u003e is executive vice president of RW3, an organization that designs and creates online cultural learning tools. Through its CultureWizard Web sites and blended learning programs, RW3 provides online cultural training facilities for dozens of the world's leading global organizations.\u003cbr\u003e \u003cb\u003eMichael S. Schell\u003c\/b\u003e is CEO and president of RW3. He has founded and successfully managed several global businesses, including Windham International, the first integrated global mobility and intercultural training organization, and has been a pioneer in developing intercultural training models.\u003cbr\u003eSolomon and Schell are also the authors of \u003ci\u003eCapitalizing on the Global Workforce\u003c\/i\u003e (McGraw-Hill).\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThis title is not returnable\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"McGraw-Hill Companies","offers":[{"title":"Hardcover","offer_id":39924056916083,"sku":"9.78E+12","price":42.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_d1ccd286-589f-44ad-a51d-e3b2c4086768.jpg?v=1647436986","url":"https:\/\/bookstorenmore.com\/products\/managing-across-cultures-the-7-keys-to-doing-business-with-a-global-mindset-9780071605854","provider":"Bookstore N More","version":"1.0","type":"link"}