{"product_id":"marketing-and-logistics-led-organizations-creating-and-operating-customer-focused-supply-networks-9780749478735","title":"Marketing and Logistics Led Organizations: Creating and Operating Customer Focused Supply Networks","description":"\u003cp\u003eLogistics and marketing stand out as two disciplines which are connected, and both are critical to the provision of customer value. \u003cb\u003e\u003ci\u003eMarketing and Logistics Led Organizations\u003c\/i\u003e\u003c\/b\u003e looks at marketing-led logistics and logistics-led marketing. In the current business world, the idea of a single supply chain has been replaced by an integrated multi-channel approach. The authors therefore examine how to optimise profit and control costs through the coordination of these two functions. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003e\u003ci\u003eMarketing and Logistics Led Organizations\u003c\/i\u003e\u003c\/b\u003e takes an in-depth look at physical supply chains where manufacturing of a product occurs from groceries to pharmaceuticals, and from automotive to construction. The authors examine omni-channel, how this affects the customer experience and the need for a joined-up strategy which is operationalised across all channels. They also look at the challenges of digitalisation and the customer interface with the growth of the internet as well as the intensification of competition across all sectors.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Robert Mason, Barry Evans\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/31\/2017\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 280\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.88lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.59d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780749478735\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eRobert Mason\u003c\/b\u003e has a business background, mainly in a variety of roles with M\u0026amp;S. He is now a Reader in Logistics and Operations Management (LOM) at Cardiff Business School and has led many business research projects with Tesco as a partner.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBarry Evans' \u003c\/b\u003eearly career involved roles in Logistics\/Distribution with Watney Mann, Rank Hovis McDougall and Royal Mail. This was followed by roles in Tesco plc, including Lean Process Manager in Tesco Supply Chain Development. He joined the Lean Enterprise Research Centre at Cardiff Business School as a Senior Research Associate. Mr Evans is now retired.\u003c\/p\u003e\u003cbr\u003e","brand":"Kogan Page","offers":[{"title":"Paperback","offer_id":40121787089011,"sku":"9.78E+12","price":63.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_92a433e5-c9df-4494-aff3-048195003a3a.jpg?v=1653747665","url":"https:\/\/bookstorenmore.com\/products\/marketing-and-logistics-led-organizations-creating-and-operating-customer-focused-supply-networks-9780749478735","provider":"Bookstore N More","version":"1.0","type":"link"}