{"product_id":"marketing-in-context-setting-the-scene-9781349452033","title":"Marketing in Context: Setting the Scene","description":"The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn't aware their buying decisions are being influenced. Hackley shows how marketing must set the scene and identify the broader cultural context to successfully influence consumers.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Chris Hackley\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/01\/2013\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 230\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.62lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.51d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781349452033\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eChris Hackley is Professor of Marketing at the School of Management, Royal Holloway University of London. His research and writing on marketing, advertising, media, education, and consumer cultural policy issues has been published in more than 100 books, research articles, and features. He has consulted with government bodies such as the Department of Health and the Cabinet Office Behavioural Insights Team on alcohol policy, and with commercial organizations such as Channel 4 Television, New Media Group, Sky Media, and The Huffington Post on product placement and native advertising. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eHe is a regular contributor to print and broadcast media on marketing and consumer policy topics. His TV and radio appearances include BBC Breakfast TV, Channel 4 News, ITV Tonight, BBC Radio 4 You and Yours, and BBC Radio 4 Thinking Allowed. His research and comment has been quoted in many national and international newspapers such as the \u003cem\u003eGuardian, Daily Mirror\u003c\/em\u003e, \u003cem\u003eThe Times\u003c\/em\u003e, the \u003cem\u003eDaily Telegraph\u003c\/em\u003e, \u003cem\u003eThe Age, \u003c\/em\u003e and the \u003cem\u003eTimes of India\u003c\/em\u003e, and in trade publications such as \u003cem\u003eCampaign, Advertising Age\u003c\/em\u003e, the \u003cem\u003eFinancial Times, \u003c\/em\u003e and \u003cem\u003eHarvard Business Review\u003c\/em\u003e. His opinion pieces and features have appeared in various print publications including \u003cem\u003eTimes Higher Education, Admap\u003c\/em\u003e, and \u003cem\u003eThe Psychologist\u003c\/em\u003e. \u003cbr\u003e\u003cbr\u003e","brand":"Palgrave MacMillan","offers":[{"title":"Paperback","offer_id":44227034251379,"sku":"9.78135E+12","price":101.87,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/files\/img_9d5b0480-93b5-4ff0-b202-a48b34a83884.jpg?v=1768397883","url":"https:\/\/bookstorenmore.com\/products\/marketing-in-context-setting-the-scene-9781349452033","provider":"Bookstore N More","version":"1.0","type":"link"}