{"product_id":"marketing-roi-the-path-to-campaign-customer-and-corporate-profitability-9780071413633","title":"Marketing Roi: The Path to Campaign, Customer, and Corporate Profitability","description":"\u003cp\u003eROI (Return on Investment) is today's key business tool for measuring how effectively money was spent--yet few marketing managers receive any ROI training at all. \u003ci\u003eMarketing ROI\u003c\/i\u003echanges all that, showing marketing pros at every level how to use ROI and other financial metrics to support their strategic decision making.\u003c\/p\u003e \u003cp\u003eThis comprehensive book details how an accurate working knowledge of ROI is essential for using the latest marketing measurements, and provides insights for gaining the greatest competitive advantage from the skilled use and understanding of ROI concepts.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e James Lenskold\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e McGraw-Hill Companies\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/06\/2003\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.30lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.28h x 6.26w x 1.08d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780071413633\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eJames Lenskold \u003c\/b\u003eis principal of Lenskold Marketing Group, a specialist in developing strategic marketing programs and implementation services. A world-renowned speaker and consultant on marketing ROI and multichannel marketing strategies, Lenskold is a former marketing executive with AT\u0026amp;T, where he developed strategies and implemented consumer marketing programs that helped AT\u0026amp;T evolve from a telecommunications monopoly into a respected innovator and competitive marketing organization.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003e\u003ci\u003eThis title is not returnable\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"McGraw-Hill Companies","offers":[{"title":"Hardcover","offer_id":39924020379763,"sku":"9.78E+12","price":51.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_7322c964-aad7-4848-af27-ccfe645e2b9c.jpg?v=1647436076","url":"https:\/\/bookstorenmore.com\/products\/marketing-roi-the-path-to-campaign-customer-and-corporate-profitability-9780071413633","provider":"Bookstore N More","version":"1.0","type":"link"}