{"product_id":"marketing-to-the-millennial-woman-9780692472392","title":"Marketing to the Millennial Woman","description":"\u003cp\u003eYes I can, I am, and I will  This can-do attitude of millennials (Gen Ys)-those born between 1982 and 2000-is redefining the image of the American woman, whether they're employees or customers. Millennial women are confident, strong, bursting with ideas, tech savvy, and champion multi-taskers. They influence every aspect of American business. With off-the-charts buying power, their effect on the economy is unprecedented. So, how can corporate America connect with, understand, and communicate with these 40-million-strong powerhouses? This first-ever illuminating guide unlocks the secrets, values, attitudes, and lifestyles of the millennial woman and offers a clear strategy on how to manage, market, and bond with them. This book is your opportunity to get to know them.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Ann Arnof Fishman\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Ann a Fishman Generational Targeted Marketing\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/01\/2015\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 70\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.25lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.17d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780692472392","brand":"Ann a Fishman Generational Targeted Marketing","offers":[{"title":"Paperback","offer_id":40096989347955,"sku":"9.78E+12","price":21.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_2149434a-0ccb-4d10-8cdd-d030dadacf14.jpg?v=1652970432","url":"https:\/\/bookstorenmore.com\/products\/marketing-to-the-millennial-woman-9780692472392","provider":"Bookstore N More","version":"1.0","type":"link"}