{"product_id":"markets-never-forget-but-people-do-how-your-memory-is-costing-you-money-and-why-this-time-isnt-different-9781118091548","title":"Markets Never Forget (But People Do): How Your Memory Is Costing You Money--And Why This Time Isn't Different","description":"Sir John Templeton, legendary investor, was famous for saying, \"The four most dangerous words in investing are, 'This time it's different.'\" He knew that though history doesn't repeat, not exactly, history is an excellent guide for investors. \u003cp\u003eIn \u003ci\u003eMarkets Never Forget But People Do: How Your Memory Is Costing You Money and Why This Time Isn't Different\u003c\/i\u003e, long-time Forbes columnist, CEO of Fisher Investments, and 4-time New York Times bestselling author Ken Fisher shows how and why investors' memories fail them--and how costly that can be. More important, he shows steps investors can take to begin reducing errors they repeatedly make. The past is never indicative of the future, but history can be one powerful guide in shaping forward looking expectations. Readers can learn how to see the world more clearly--and learn to make fewer errors--by understanding just a bit of investing past.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Kenneth L. Fisher\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/08\/2011\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 240\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.00lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.13h x 6.70w x 0.93d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781118091548\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eKEN FISHER\u003c\/b\u003e is best known for his prestigious \"Portfolio Strategy\" column in \u003ci\u003eForbes\u003c\/i\u003e magazine, where his over 27-year tenure of high-profile calls makes him the fourth longest-running columnist in \u003ci\u003eForbes\u003c\/i\u003e's 90-plus year history. He is the founder, Chairman and CEO of Fisher Investments, an independent global money management firm managing tens of billions for individuals and institutions globally. Fisher is ranked #252 on the 2010 Forbes 400 list of richest Americans, and #736 on the 2011 Forbes global billionaires list. In 2010, \u003ci\u003eInvestment Advisor\u003c\/i\u003e magazine named him among the 30 most influential individuals of the last three decades. Fisher has authored numerous professional and scholarly articles, including the award-winning \"Cognitive Biases in Market Forecasting.\" He has also published seven previous books, including \u003ci\u003eNew York Times\u003c\/i\u003e and \u003ci\u003eWall Street Journal\u003c\/i\u003e bestsellers, \u003ci\u003eThe Only Three Questions That Count, The Ten Roads to Riches, How to Smell a Rat\u003c\/i\u003e and \u003ci\u003eDebunkery\u003c\/i\u003e, all published by Wiley. Fisher has been published, interviewed and\/or written about in many major American, British and German finance or business periodicals. He has a weekly column in \u003ci\u003eFocus Money\u003c\/i\u003e, Germany's leading weekly finance and business magazine. \u003c\/p\u003e \u003cp\u003e\u003cb\u003eLARA HOFFMANS\u003c\/b\u003e is a content manager at Fisher Investments, managing editor of MarketMinder.com, a regular contributor to Forbes.com and co-author of the bestsellers, \u003ci\u003eThe Only Three Questions That Count, The Ten Roads to Riches, How to Smell a Rat and Debunkery.\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Hardcover","offer_id":40931894820979,"sku":"9.78112E+12","price":33.91,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_98b49253-8ea5-4aeb-829f-09b228c3bb68.jpg?v=1692796005","url":"https:\/\/bookstorenmore.com\/products\/markets-never-forget-but-people-do-how-your-memory-is-costing-you-money-and-why-this-time-isnt-different-9781118091548","provider":"Bookstore N More","version":"1.0","type":"link"}