{"product_id":"mastering-search-advertising-how-the-top-3-of-search-advertisers-dominate-google-adwords-9780595493074","title":"Mastering Search Advertising: How the Top 3% of Search Advertisers Dominate Google Adwords","description":"\u003ci\u003eMastering Search Advertising\u003c\/i\u003e shares insight and professional guidance from an expert Internet marketer on how to launch, manage and improve already-existing pay-per-click campaigns, providing an inside look into a largely undiscovered and exciting industry.\u003cp\u003e Richard Stokes, founder of AdGooroo, a leading search engine intelligence company, has over 15 years of experience in advertising and technology management and includes real-life examples, case studies and charts that reveal not only the basics of creating a pay-per-click campaign, but also break down the intricacies of the process into simple, easy-to-understand steps that will help any business leader focused on achieving a world-class marketing strategy. Successful tactics known only to a handful of elite search marketers are discussed in detail and include specific techniques on how to: \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eIncrease search traffic while simultaneously lowering costs \u003c\/li\u003e\n\u003cli\u003eConduct keyword research \u003c\/li\u003e\n\u003cli\u003eDetermine the best starting bid prices for new keywords \u003c\/li\u003e\n\u003cli\u003eManage bids without expensive bid management software \u003c\/li\u003e\n\u003cli\u003eLaunch a new campaign \u003c\/li\u003e\n\u003cli\u003eUnderstand the Google quality score algorithm\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e Stop throwing your marketing dollars away and learn how to dominate Google AdWords today \u003c\/p\u003e\u003cp\u003e \"A well researched, truthful, and up-to-date guide for pay-per-click marketers.\"\u003cbr\u003e Mike Mindel, CTO, Wordtracker.com\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Richard Stokes\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e iUniverse\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/07\/2008\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 112\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.71lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.44d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780595493074\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThis title is not returnable\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"iUniverse","offers":[{"title":"Hardcover","offer_id":40067244884083,"sku":"9.78E+12","price":25.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_c5557180-9715-43ec-99d8-31d727c4aa20.jpg?v=1651845317","url":"https:\/\/bookstorenmore.com\/products\/mastering-search-advertising-how-the-top-3-of-search-advertisers-dominate-google-adwords-9780595493074","provider":"Bookstore N More","version":"1.0","type":"link"}