{"product_id":"medical-visions-producing-the-patient-through-film-television-and-imaging-technologies-9780199737253","title":"Medical Visions: Producing the Patient Through Film, Television, and Imaging Technologies","description":"How do visual images shape the practice of medicine? What role does visual representation play in the cultivation of medical ways of seeing? And how has medicine's visual culture changed in the digital age? \u003cp\u003e\u003c\/p\u003eKirsten Ostherr's ambitious study explores 120 years of medical image-making to explain how visual representations shape medical education and practice. Marshaling powerful, vivid examples she demonstrates how medical images created by the healthcare industry, documentary filmmakers, experimental artists, and the mass media acquire cultural meaning and influence doctors' and patients' understandings of health and disease. Her analysis proceeds chronologically, turning from the earliest experiments with medical filmmaking by the American College of Surgeons, to the place of health films in the golden age of instructional film in the 1960s. Ostherr considers the shift to television as the dominant medium of health education, highlighting the evolving status of realism, the techniques employed to bridge the entertainment-education divide, the role of expert consultants and sponsors, and the tradeoffs made by professionals to reach a broad audience. The rise of physician advice segments on newsmagazines forms a transition between medical dramas like \u003cem\u003eMarcus Welby, MD\u003c\/em\u003e and more recent reality shows like \u003cem\u003eBoston Med\u003c\/em\u003e and \u003cem\u003eDoctor 90210\u003c\/em\u003e. Concluding with a section on advertising and social media in the health care setting, the book ends with ten key lessons for the future of medical media.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Kirsten Ostherr\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Oxford University Press, USA\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/08\/2013\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 320\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.95lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.10w x 0.90d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780199737253\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 12\/01\/2013\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cstrong\u003eKirsten Ostherr\u003c\/strong\u003e is an Associate Professor of English at Rice University. \u003cem\u003eShe is author of Cinematic Prophylaxis: Globalization and Contagion in the Discourse of World Health\u003c\/em\u003e.\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThis title is not returnable\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Oxford University Press, USA","offers":[{"title":"Paperback","offer_id":45053394026611,"sku":"9780199737253","price":96.79,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/files\/img_bf75a742-403d-47cd-a94f-a5be6e5877e2.jpg?v=1779969694","url":"https:\/\/bookstorenmore.com\/products\/medical-visions-producing-the-patient-through-film-television-and-imaging-technologies-9780199737253","provider":"Bookstore N More","version":"1.0","type":"link"}