{"product_id":"merriams-guide-to-naming-9780982082935","title":"Merriam's Guide to Naming","description":"Naming is the first--and some say hardest--step in creating a brand. This guide gives you practical advice and real-world examples that help you get past the frustration, cut the expense, and avoid common mistakes and pitfalls in naming your company or product. Inside, you will find: - What worked for the world's biggest brands - The key criteria of a great name - What common advice is nonsense that you should avoid - How to create, evaluate and implement your name - Navigate past the stumbling blocks that waste your tme and cost you money - Dealing with the challenge of domain names - Addressing complex issues such as how company names relate to product names, renaming, and naming for mergers and acquisitions - Now with expanded tools for finding names and creating new ideas Merriam's Guide to Naming provides you with a proven process that works for small-budget start-ups and scales for billion dollar global organizations.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Lisa Merriam\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Red Toad Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/15\/2013\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 122\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.40lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.26d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780982082935\u003cp\u003e\u003ci\u003eThis title is not returnable\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Red Toad Press","offers":[{"title":"Paperback","offer_id":40672974536819,"sku":"9.78E+12","price":16.92,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_de8f9820-2f8a-47dc-90ad-2a40f31c64bd.jpg?v=1674138277","url":"https:\/\/bookstorenmore.com\/products\/merriams-guide-to-naming-9780982082935","provider":"Bookstore N More","version":"1.0","type":"link"}