{"product_id":"mexican-americans-and-the-mass-media-9780893911263","title":"Mexican Americans and the Mass Media","description":"This book reports in detail the procedures and findings of project CASA (Communication and Spanish-Speaking Americans)--the most comprehensive, programmatic esearch effort to focus on Mexican-Americans and mass media. Media usage, access, credibility, gratifications, sources of information, and content preferences about a variety of media (from TV to comic books) were accessed. Focus group interviews with hispanic community leaders and with local newspaper publishers were also conducted, in addition to content and readability analyses of the local daily newspaper portrayals of Hispanics.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Bradley S. Greenberg, Michael K. Burgoon, Judee Burgoon\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Bloomsbury Publishing PLC\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/01\/1983\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 306\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.33lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.75d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780893911263\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eeenberg \/f Bradley \/i S. \u003c\/p\u003e\u003cp\u003egoon \/f Michael \u003c\/p\u003e\u003cp\u003egoon \/f Judee \/i K.\u003cbr\u003e\u003c\/p\u003e","brand":"Bloomsbury Publishing PLC","offers":[{"title":"Hardcover","offer_id":40930192195699,"sku":"9.78089E+12","price":179.25,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_313de1c2-bd0c-4de9-ac95-274f3b942b0d.jpg?v=1692708597","url":"https:\/\/bookstorenmore.com\/products\/mexican-americans-and-the-mass-media-9780893911263","provider":"Bookstore N More","version":"1.0","type":"link"}