{"product_id":"microtrends-the-small-forces-behind-tomorrows-big-changes-9780446699761","title":"Microtrends: The Small Forces Behind Tomorrow's Big Changes","description":"\u003cb\u003eThe adviser to Senator Hillary Clinton, Bill Gates, and President Bill Clinton proves that small is big by identifying 75 hidden-in-plain-sight trends that are moving America, revealing that the nation is no longer a melting pot but a collection of communities with many individual tastes and lifestyles.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e\u003cb\u003e\"The ideas in his book will help you see the world in a new way.\" --Bill Clinton \u003c\/b\u003e\u003cp\u003e\u003c\/p\u003e\"Mark Penn has a keen mind and a fascinating sense of what makes America tick, and you see it on every page of \u003ci\u003eMicrotrends\u003c\/i\u003e.\" --Bill Gates \u003cbr\u003eIn 1982, readers discovered \u003ci\u003eMegatrends\u003c\/i\u003e. \u003cp\u003e\u003c\/p\u003eIn 2000, \u003ci\u003eThe Tipping Point\u003c\/i\u003e entered the lexicon. \u003cp\u003e\u003c\/p\u003eNow, in \u003ci\u003eMicrotrends\u003c\/i\u003e, one of the most respected and sought-after analysts in the world articulates a new way of understanding how we live. \u003cp\u003e\u003c\/p\u003eMark Penn, the man who identified \"Soccer Moms\" as a crucial constituency in President Clinton's 1996 reelection campaign, is known for his ability to detect relatively small patterns of behavior in our culture-microtrends that are wielding great influence on business, politics, and our personal lives. Only one percent of the public, or three million people, is enough to launch a business or social movement. \u003cp\u003e\u003c\/p\u003eRelying on some of the best data available, Penn identifies more than 70 microtrends in religion, leisure, politics, and family life that are changing the way we live. Among them: \u003cbr\u003e \u003cul\u003e\n\u003cli\u003e\u003ci\u003ePeople are retiring but continuing to work.\u003c\/i\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ci\u003eTeens are turning to knitting.\u003c\/i\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ci\u003eGeeks are becoming the most sociable people around.\u003c\/i\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ci\u003eWomen are driving technology.\u003c\/i\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ci\u003eDads are older than ever and spending more time with their kids than in the past. \u003c\/i\u003e\u003c\/li\u003e\n\u003cli\u003eYou have to look at and interpret data to know what's going on, and that conventional wisdom is almost always wrong and outdated. The nation is no longer a melting pot. We are a collection of communities with many individual tastes and lifestyles. Those who recognize these emerging groups will prosper. \u003cp\u003e\u003c\/p\u003ePenn shows readers how to identify the microtrends that can transform a business enterprise, tip an election, spark a movement, or change your life. In today's world, small groups can have the biggest impact.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Mark Penn\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Twelve\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/01\/2009\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 480\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.10lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.90h x 5.90w x 1.30d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780446699761\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eDubbed \"the most powerful man in Washington you've never heard of\" by the \u003ci\u003eWashington Post\u003c\/i\u003e, \u003cb\u003eMark J. Penn\u003c\/b\u003e is the worldwide CEO of Burson-Marsteller. He was pollster to President Clinton in his successful 1996 re-election campaign, and is adviser to Senator Hillary Rodham Clinton, Microsoft Chairman Bill Gates, numerous corporations, and twenty-five foreign heads of state. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003eE. Kinney Zalesne\u003c\/b\u003e has served as a White House Fellow, Counsel to U.S. Attorney General Janet Reno, and Executive Vice President and President of two national social-change organizations. \u003cp\u003e\u003c\/p\u003e Website: http: \/\/www.microtrending.com\/\u003cbr\u003e","brand":"Twelve","offers":[{"title":"Paperback","offer_id":43232729333875,"sku":"9.78045E+12","price":30.17,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/files\/img_02cd16ad-7f9c-4a09-a1f2-30fbd2b13ba4.jpg?v=1754050424","url":"https:\/\/bookstorenmore.com\/products\/microtrends-the-small-forces-behind-tomorrows-big-changes-9780446699761","provider":"Bookstore N More","version":"1.0","type":"link"}