{"product_id":"paid-owned-earned-maximising-marketing-returns-in-a-socially-connected-world-9780749465629","title":"Paid, Owned, Earned: Maximising Marketing Returns in a Socially Connected World","description":"The complexity of media that now sees multiple channels accessed through multiple devices has created major challenges for today's marketing and advertising professionals. Consumer time is split between TVs, laptops, iPads, X-Boxes and smartphones, with traditional media, websites, videos, social networks and apps all competing for attention, meaning it's difficult for brands to decide how best to reach and engage their audiences. \u003cb\u003e\u003ci\u003ePaid, Owned, Earned\u003c\/i\u003e\u003c\/b\u003e defines the constituents of each area of 'paid', 'owned' and 'earned' media and shows how they are linked together. It proposes a blueprint for how to think and navigate across this space using a framework made up of key elements such as communities and content, social media optimisation, seeding and viral distribution, broadcast mass media, social performance media and measurement.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Nick Burcher\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/27\/2012\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 296\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.99lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.18h x 6.17w x 0.71d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780749465629\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003ePublishers Weekly\u003c\/i\u003e 03\/26\/2012\u003cbr\u003e\u003ci\u003eForeword\u003c\/i\u003e 04\/20\/2012\u003cbr\u003e\u003ci\u003eReference and Research Bk News\u003c\/i\u003e 04\/01\/2012 pg. 76\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 08\/01\/2012\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003cbr\u003eNick Burcher\u003c\/b\u003e is Head of Social Media and Digital Innovation at ZenithOptimedia Worldwide, part of the world's largest media services group, Publicis Groupe. He has worked across the whole spectrum of \"Paid, Owned, Earned\" (including social media for five years) and has built a reputation in this space through both speaking at industry events and maintaining his own social media presence.\u003cbr\u003e\u003c\/p\u003e","brand":"Kogan Page","offers":[{"title":"Paperback","offer_id":40389460557939,"sku":"9.78E+12","price":48.09,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_dd1f4144-b3f3-499f-98c4-0ab5d8f6b469.jpg?v=1661607793","url":"https:\/\/bookstorenmore.com\/products\/paid-owned-earned-maximising-marketing-returns-in-a-socially-connected-world-9780749465629","provider":"Bookstore N More","version":"1.0","type":"link"}