{"product_id":"participation-marketing-unleashing-employees-to-participate-and-become-brand-storytellers-9780749482107","title":"Participation Marketing: Unleashing Employees to Participate and Become Brand Storytellers","description":"\u003cp\u003eTrust is an invaluable commodity in any business environment. Organizations benefit from being viewed as transparent, open and human, and one of the best ways of achieving this is through authentic employee advocacy. \u003cb\u003e\u003ci\u003eParticipation Marketing\u003c\/i\u003e\u003c\/b\u003e takes a detailed look at the benefits that arise when employees are fully subscribed to a brand's ethos, and how this can be used to magnify a brand's voice. After all, it's likely that every individual employee of a company now has several hundred unique social media connections, if not more. So by engaging staff and encouraging them to participate in company activity and share via their own channels, they will be broadcasting trusted brand experiences to entirely new groups of consumers. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eEmployee advocacy has always been worth investing in, but as the combination of constant connectedness and conversation becomes standard in our everyday lives, so too grows the importance of leveraging it. \u003cb\u003e\u003ci\u003eParticipation \u003c\/i\u003e\u003c\/b\u003e\u003cb\u003e\u003ci\u003eMarketing\u003c\/i\u003e\u003c\/b\u003e will convince business leaders to think hard about employee advocacy as a channel that has many positive business outcomes. Internally, it will engage employees and make them feel part of something bigger, which will naturally result in employee satisfaction, retention and an increase in productivity. Externally, it will help brands reach new audiences with trusted and relevant stories.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Michael Brito\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/27\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.80lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.70d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780749482107\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eMichael Brito \u003c\/b\u003eis a digital strategist, author, TEDx speaker, and adjunct professor at San Jose State University, with almost 20 years' experience helping organizations solve marketing challenges. \u003cb\u003eMichael Brito\u003c\/b\u003e is currently Head of US Digital Marketing and GM of San Francisco for LEWIS Global Communications, and previously was the Head of Social Marketing at W2O Group, and Senior Vice President of Social Strategy at Edelman Digital where he consulted for Fortune 500 companies globally.\u003cbr\u003e\u003c\/p\u003e","brand":"Kogan Page","offers":[{"title":"Paperback","offer_id":40121788399731,"sku":"9.78E+12","price":33.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_ee3057c4-5eff-427f-a96f-5c35352aa9c0.jpg?v=1653747718","url":"https:\/\/bookstorenmore.com\/products\/participation-marketing-unleashing-employees-to-participate-and-become-brand-storytellers-9780749482107","provider":"Bookstore N More","version":"1.0","type":"link"}