{"product_id":"pdma-handbook-3e-9780470648209","title":"PDMA Handbook 3E","description":"\u003cp\u003eNew Product Development is one of the most important challenges facing organizations today.\u003c\/p\u003e \u003cp\u003eThe Product Development and Management Association (PDMA) Handbook of New Product \u003c\/p\u003e \u003cp\u003eDevelopment 3rd Edition provides an exceptional review of cutting edge topics for both new and \u003c\/p\u003e \u003cp\u003eexperienced product development leaders. It offers a comprehensive and updated guide to the\u003c\/p\u003e \u003cp\u003epractices, processes and tools critical to achieving and sustaining new product\/service development\u003c\/p\u003e \u003cp\u003esuccess in today's world, delivering valuable information about the fundamentals as well as emerging \u003c\/p\u003e \u003cp\u003epractices such as venturing, virtual product development and the use of social media in NPD.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eAs the premier global advocate for professionals and organizations working in the fields of new\u003c\/p\u003e \u003cp\u003eproduct\/service development, PDMA has assembled in the Handbook unique content on the\u003c\/p\u003e \u003cp\u003ecritical aspects of product development success including its 2012 Best Practices Research, Lessons\u003c\/p\u003e \u003cp\u003eLearned from its Outstanding Corporate Innovator Award Winners and keys to success from\u003c\/p\u003e \u003cp\u003eorganizations with proven innovation track records.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eThe 3rd Edition is an essential reference for anyone with responsibility for product development\u003c\/p\u003e \u003cp\u003eactivities, from novices looking for fundamentals to experts seeking insights on emerging concepts, \u003c\/p\u003e \u003cp\u003e and is relevant for all functions and all product\/service industries. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Kahn\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e John Wiley \u0026amp; Sons\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/06\/2012\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 504\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.75lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.40h x 6.40w x 1.30d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780470648209\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePDMA\u003c\/b\u003e is a global nonprofit organization seeking to accelerate the contribution that innovation makes to the economic and professional growth of people, businesses, and societies around the world. PDMA delivers improved organizational performance and individual career growth by offering the latest academically rigorous innovation research, resources for product development and management knowledge, and opportunities for collaboration among an international network of innovators.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eKenneth B. Kahn, PhD, \u003c\/b\u003e is Professor of Marketing and Director of the da Vinci Center for Innovation at Virginia Commonwealth University in Richmond, Virginia. His teaching and research interests address product development, product management, and demand forecasting of current and new products. He has consulted with and conducted training sessions for numerous companies, and has been a PDMA member since 1989.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSally Evans Kay\u003c\/b\u003e has been active in PDMA since 1988 both nationally and at the chapter level and currently chairs The Outstanding Corporate Innovator Award Committee.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eRebecca J. Slotegraaf, PhD, \u003c\/b\u003e is Associate Professor of Marketing and Whirlpool Faculty Fellow at the Kelley School of Business, Indiana University. She serves on the editorial boards of the \u003ci\u003eJournal of Marketing, Journal of Product Innovation Management\u003c\/i\u003e, and others.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSteve Uban, PE, NPDP, \u003c\/b\u003e has been a practitioner in research and new product development for almost 40 years. Mr. Uban is a Professional Engineer and Certified New Product Development Professional and is on the board of the PDMA Foundation.\u003c\/p\u003e\u003cbr\u003e","brand":"John Wiley \u0026 Sons","offers":[{"title":"Hardcover","offer_id":41179314389107,"sku":"9.78047E+12","price":221.81,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_c15888b3-6415-44fa-b593-5277f2398f5b.jpg?v=1703608867","url":"https:\/\/bookstorenmore.com\/products\/pdma-handbook-3e-9780470648209","provider":"Bookstore N More","version":"1.0","type":"link"}