{"product_id":"personal-influence-the-part-played-by-people-in-the-flow-of-mass-communications-9781412805070","title":"Personal Influence: The Part Played by People in the Flow of Mass Communications","description":"Reports the results of a pioneering study conducted in Decatur, Illinois, validating Paul Lazarsfeld's serendipitous discovery that messages from the media may be further mediated by informal \"opinion leaders\" who intercept, interpret, and diffuse what they see and hear to the personal networks in which they are embedded.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Elihu Katz,Paul F. Lazarsfeld,Elmo Roper\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/30\/2005\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 434\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.48lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.88h x 6.04w x 0.94d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781412805070\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eElihu Katz, Paul F. Lazarsfeld, Elmo Roper\u003cbr\u003e\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Paperback","offer_id":44328181432435,"sku":"9781412805070","price":112.06,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/files\/img_91da9836-f9ec-42a9-bf8a-8a133f668934.jpg?v=1771679953","url":"https:\/\/bookstorenmore.com\/products\/personal-influence-the-part-played-by-people-in-the-flow-of-mass-communications-9781412805070","provider":"Bookstore N More","version":"1.0","type":"link"}