{"product_id":"persuasive-copywriting-cut-through-the-noise-and-communicate-with-impact-9780749497736","title":"Persuasive Copywriting: Cut Through the Noise and Communicate with Impact","description":"\u003cp\u003e\u003cb\u003eEnhance your copywriting skills with psychology-driven techniques to create stand out copy that taps into consumer decision making and sells, using this second edition of the ultimate copywriting survival guide for the 21st century - essential to every marketing or creative professional's bookshelf.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eWith many professionals now developing their skills on the job, it is notoriously difficult to benchmark successful copy. This book provides a step up for those who already know the basics of writing copy, and are seeking more advanced, psychology-driven techniques to gain the competitive edge. With practical insight into human decision making and consumer engagement, it will inspire the clear-cut confidence needed to create, quantify, and sell stand out copy in a cluttered marketplace. \u003cp\u003e\u003c\/p\u003eComplementing the 'how to' perspective of copywriting, with impressive interviews from leading ad agencies and copywriters across the globe, this second edition addresses the everyday issues faced in a multitude of roles, including: \u003cp\u003e\u003c\/p\u003e-Practical advice to measure and benchmark effective copy\u003cbr\u003e-Guidance on creating and critiquing briefs\u003cbr\u003e-New chapters on how to weave copywriting skills into the wider industry\u003cbr\u003e-Storytelling and content marketing\u003cbr\u003e-The impact of evolving channels like mobile and social media \u003cp\u003e\u003c\/p\u003ePractical, inspiring and extremely digestible, \u003ci\u003e\u003cb\u003ePersuasive Copywriting\u003c\/b\u003e\u003c\/i\u003e is the only vibrant, all-encompassing guide to copywriting that you need.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Andy Maslen\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/29\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 296\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.31lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.94d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780749497736\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eAndy Maslen\u003c\/b\u003e is Managing Director of Sunfish, a writing agency specializing in corporate communications, direct marketing and digital content, and CEO of the Andy Maslen Copywriting Academy. A lifetime fellow of the Institute of Direct and Digital Marketing, Maslen works globally with clients such as the NHS, Prudential, \u003ci\u003eThe E\u003c\/i\u003e\u003ci\u003economist\u003c\/i\u003e, BBC Worldwide, Hamleys, London Stock Exchange, RSPB, \u003ci\u003eThe New York Times \u003c\/i\u003eand PricewaterhouseCoopers. He is co-founder of the Copy Cabana conference and a bestselling author of numerous fiction and non-fiction books.\u003cbr\u003e\u003c\/p\u003e","brand":"Kogan Page","offers":[{"title":"Hardcover","offer_id":40389461803123,"sku":"9.78E+12","price":134.72,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_7c1efbc3-ca34-40e6-9169-62153af1e8ed.jpg?v=1661607827","url":"https:\/\/bookstorenmore.com\/products\/persuasive-copywriting-cut-through-the-noise-and-communicate-with-impact-9780749497736","provider":"Bookstore N More","version":"1.0","type":"link"}