{"product_id":"playboy-and-the-making-of-the-good-life-in-modern-america-9780199832453","title":"Playboy and the Making of the Good Life in Modern America","description":"Launched by Hugh Hefner in 1953, \u003cem\u003ePlayboy\u003c\/em\u003e promoted an image of the young, affluent, single male-the man about town ensconced in a plush bachelor pad, in constant pursuit of female companionship and a good time. Spectacularly successful, this high-gloss portrait of glamorous living and sexual\u003cbr\u003eadventure would eventually draw some one million readers each month. \u003cbr\u003e Exploring the world created in the pages of America's most widely read and influential men's magazine, Elizabeth Fraterrigo sets \u003cem\u003ePlayboy\u003c\/em\u003e's history in the context of a society in transition. Sexual mores, gender roles, family life, notions of consumption and national purpose-all were in flux as\u003cbr\u003eAmericans adjusted to the prosperity that followed World War II. Initially, \u003cem\u003ePlayboy\u003c\/em\u003e promised only entertainment for men, but Fraterrigo reveals that its vision of abundance, pleasure, and individual freedom soon placed the magazine at the center of mainstream debates about sex and freedom, \u003cbr\u003epolitics and pleasure in postwar America. \u003cbr\u003e She shows that for Hugh Hefner, the good life meant the playboy life, in which expensive goods and sexually available women were plentiful, obligations were few, and if one worked hard enough, one could enjoy abundant leisure and consumption. In support of this view, Playboy attacked early\u003cbr\u003emarriage, traditional gender arrangements, and sanctions against premarital sex. The magazine also promoted private consumption as a key to economic growth and national well-being, offering tips from The Playboy Advisor on everything from high-end stereos and cuff-links to caviar and wine.\u003cbr\u003e If we want to understand post-war America, Fraterrigo shows, we must pay close attention to \u003cem\u003ePlayboy\u003c\/em\u003e, its messages about pleasure and freedom, the debates it inspired, and the criticism it drew--all of which has been bound up in the popular culture and consumer society that surround us.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Elizabeth Fraterrigo\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Oxford University Press, USA\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/01\/2011\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 308\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.85lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.10w x 0.90d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780199832453\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eElizabeth Fraterrigo\u003c\/strong\u003e is Assistant Professor of History at Loyola University Chicago.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThis title is not returnable\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Oxford University Press, USA","offers":[{"title":"Paperback","offer_id":39937662484595,"sku":"9.7802E+12","price":39.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_5065f434-9aef-4512-afd4-7ed1665c19bf.jpg?v=1647995236","url":"https:\/\/bookstorenmore.com\/products\/playboy-and-the-making-of-the-good-life-in-modern-america-9780199832453","provider":"Bookstore N More","version":"1.0","type":"link"}