{"product_id":"polling-to-govern-public-opinion-and-presidential-leadership-9780804748483","title":"Polling to Govern: Public Opinion and Presidential Leadership","description":"\u003cp\u003ePresidents spend millions of dollars on public opinion polling while in office. Critics often point to this polling as evidence that a \"permanent campaign\" has taken over the White House at the expense of traditional governance. But has presidential polling truly changed the shape of presidential leadership? \u003c\/p\u003e \u003cp\u003eDiane J. Heith examines the polling practices of six presidential administrations--those of Nixon, Ford, Carter, Reagan, Bush, and Clinton--dissecting the poll apparatus of each period. She contends that while White House polls significantly influence presidential messages and responses to events, they do not impact presidential decisions to the extent that observers often claim. Heith concludes that polling, and thus the campaign environment, exists in tandem with long-established governing strategies. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Diane J. Heith\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Stanford Law and Politics\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/30\/2003\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 216\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.95lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.20h x 6.22w x 0.76d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780804748483\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 10\/01\/2004 pg. 372\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eDiane J. Heith is Assistant Professor of Government and Politics at St. John's University.\u003cbr\u003e\u003c\/p\u003e","brand":"Stanford Law and Politics","offers":[{"title":"Hardcover","offer_id":40141672546419,"sku":"9.78E+12","price":90.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_182c4333-3985-43ae-90d0-bc93fa9f5ef5.jpg?v=1654521259","url":"https:\/\/bookstorenmore.com\/products\/polling-to-govern-public-opinion-and-presidential-leadership-9780804748483","provider":"Bookstore N More","version":"1.0","type":"link"}