{"product_id":"precision-marketing-maximizing-revenue-through-relevance-9780749465353","title":"Precision Marketing: Maximizing Revenue Through Relevance","description":"\u003cp\u003eMarketers around the globe are recognizing that increasing customization and precision is critical to their commercial success. Rather than devoting marketing budgets to mass campaigns, precision marketers are mining customer data for predispositions and propensities to spend, in order to target buyers in more sophisticated ways, where all communications are targeted and relevant to each individual recipient. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003e\u003ci\u003ePrecision Marketing\u003c\/i\u003e\u003c\/b\u003e will help you to develop the perspectives, capabilities and skills necessary to deliver these more powerful marketing results. Drawing on case studies from companies such as Fiat, Amazon, Tesco and ING, \u003cb\u003e\u003ci\u003ePrecision Marketing\u003c\/i\u003e\u003c\/b\u003e shows how today's leading performers are beginning to recognize, identify and capitalize on many of the concepts of precision marketing, to set themselves apart and reach a whole new level of growth.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Sandra Zoratti, Lee Gallagher\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/29\/2012\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 224\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.77lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.23h x 6.30w x 0.64d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780749465353\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003cbr\u003eSandra Zoratti\u003c\/b\u003e is Vice President, Global Marketing Solutions at the Boulder, CO office of InfoPrint Solutions, a Ricoh Company. She is recognized as a thought leader in the area of precision marketing - a data-driven marketing approach that produces highly targeted, relevant customer content. She is also on the advisory board for the CMO Council. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003eLee Gallagher\u003c\/b\u003e is on the CMO Council's \u003ci\u003eCustomer Experience Board \u003c\/i\u003eand is a sought after speaker for industry events. His integrated marketing approach cuts through the cacophony of marketing messaging to deliver rock solid ROI. His efforts have placed him as a leader in strategy and design to some of the world's most highly respected brands. He is also a contributor to \u003ci\u003eAdvice From the Top: The Expert Guide to B2B Marketing. \u003c\/i\u003e\u003cbr\u003e","brand":"Kogan Page","offers":[{"title":"Paperback","offer_id":40120027676787,"sku":"9.78E+12","price":33.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_86e195d6-65b0-4752-894d-3ebe8f654ffe.jpg?v=1653662757","url":"https:\/\/bookstorenmore.com\/products\/precision-marketing-maximizing-revenue-through-relevance-9780749465353","provider":"Bookstore N More","version":"1.0","type":"link"}