{"product_id":"principled-selling-how-to-win-more-business-without-selling-your-soul-9780749466572","title":"Principled Selling: How to Win More Business Without Selling Your Soul","description":"\u003cp\u003eBecause buyer behaviour has changed and buyers now trust social media and personal recommendations more than salespeople, companies need to respond to this new reality to acquire customers. \u003cb\u003e\u003ci\u003ePrincipled Selling\u003c\/i\u003e\u003c\/b\u003e discusses the skills and behaviours needed to win customers, build relationships and retain existing ones. It offers a different, more effective approach based on the premise that if you want more sales, stop 'selling' and focus on building long-term, profitable relationships. Readers will learn to avoid cold calling and generate meetings; develop relationships built on trust to maintain customer loyalty; sell services in ways clients appreciate; sustain long-term sales growth and incorporate social media into an effective business development strategy.\u003cbr\u003eWith a foreword from legendary sales expert and bestselling author Richard Denny, \u003cb\u003e\u003ci\u003ePrincipled Selling\u003c\/i\u003e\u003c\/b\u003e helps anyone involved in selling to align his or her techniques with customer expectations to get people to buy over and over again.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e David Tovey\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/30\/2012\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 264\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.88lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.07h x 6.29w x 0.57d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780749466572\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eDavid Tovey\u003c\/b\u003e is Chairman of The Principled Group of companies, which includes Questas Consulting, the business growth and sales consulting firm, and Valuable Content Ltd. He has helped hundreds of companies and professional firms around the world increase top line and profitable growth by focusing on principled business development and leadership. For more visit www.principledselling.org.\u003cbr\u003e\u003c\/p\u003e","brand":"Kogan Page","offers":[{"title":"Paperback","offer_id":40473669959795,"sku":"9.78075E+12","price":35.26,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_66a7b862-16d3-43e7-8197-fd7b1f31017c.jpg?v=1664372925","url":"https:\/\/bookstorenmore.com\/products\/principled-selling-how-to-win-more-business-without-selling-your-soul-9780749466572","provider":"Bookstore N More","version":"1.0","type":"link"}