{"product_id":"private-label-turning-the-retail-brand-threat-into-your-biggest-opportunity-9780749455934","title":"Private Label: Turning the Retail Brand Threat Into Your Biggest Opportunity","description":"\u003cp\u003e\u003ci\u003e\u003cb\u003ePrivate Label\u003c\/b\u003e\u003c\/i\u003e is a powerful and compelling book of international scope on both the dangers and the opportunities posed by the rapid growth in recent years of private label or retail brands (those owned, sold and distributed by retailers). Private label growth is outpacing that of manufacturer brands, and the private label industry is now worth an estimated one trillion US dollars. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eDebunking the myths and looking at all possible scenarios, \u003ci\u003e\u003cb\u003ePrivate Label\u003c\/b\u003e\u003c\/i\u003e encourages brand owners to see the \"own brand\" problem as a genuine business opportunity that will inspire them to innovate. Moreover, \u003ci\u003e\u003cb\u003ePrivate Label\u003c\/b\u003e\u003c\/i\u003e also suggests ways that retailers can maximize the potential of their own private labels, without damaging their own business. \u003cp\u003e\u003c\/p\u003eUsing research data from a range of global sources, as well as utilizing a comprehensive survey the authors carried out with Saatchi \u0026amp; Saatchi X, \u003ci\u003e\u003cb\u003ePrivate Label \u003c\/b\u003e\u003c\/i\u003eis a gripping and persuasive study of the world of \"own brands\" and their impact on global markets.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Keith Lincoln, Lars Thomassen\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/26\/2009\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 312\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.10lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.02h x 5.80w x 1.03d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780749455934\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eReference and Research Bk News\u003c\/i\u003e 08\/01\/2009 pg. 120\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eKeith Lincoln\u003c\/b\u003e is one of the world's leading authorities on brands and global trends. He is an author, keynote speaker and business advisor to leading international companies, and a visiting lecturer at INSEAD Business School and London Business School. Keith Lincoln is also author of \u003ci\u003e\u003cb\u003eHow to Succeed at Retail\u003c\/b\u003e\u003c\/i\u003e and co-author of \u003ci\u003e\u003cb\u003eRetailization\u003c\/b\u003e\u003c\/i\u003e with Lars Thomassen and Anthony Aconis (both published by Kogan Page). \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003eLars Thomassen\u003c\/b\u003e has worked in advertising for over 30 years, most recently at BBDO, where he was involved in the development of many major global brands. He is now CEO of Walls, a leading international property developer. He has also co-authored (with Keith Lincoln and Anthony Aconis) the bestselling \u003ci\u003e\u003cb\u003eRetailization\u003c\/b\u003e\u003c\/i\u003e (Kogan Page)\u003cbr\u003e","brand":"Kogan Page","offers":[{"title":"Paperback","offer_id":40955514355827,"sku":"9.78075E+12","price":48.09,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_0fa1dc38-31b9-4695-acc2-7cd4d1bf922e.jpg?v=1694624031","url":"https:\/\/bookstorenmore.com\/products\/private-label-turning-the-retail-brand-threat-into-your-biggest-opportunity-9780749455934","provider":"Bookstore N More","version":"1.0","type":"link"}