{"product_id":"professional-services-marketing-handbook-how-to-build-relationships-grow-your-firm-and-become-a-client-champion-9780749479183","title":"Professional Services Marketing Handbook: How to Build Relationships, Grow Your Firm and Become a Client Champion","description":"The market for professional services and consulting firms is changing, driven by evolving and more demanding client requirements. Legal, accountancy and other professional services firms are now looking for a new breed of leaders with the insight to help deliver those requirements. Professional Services Marketing Handbook, published in association with the Professional Services Marketing Group, is for marketing and business development professionals, sales specialists, and a firm's technical practitioners who want to play a fuller role in their firm's obsession with client relationship development to increase their impact and influence. Featuring international case studies and best practice from industry leaders and experts such as Allen \u0026amp; Overy, Baker \u0026amp; McKenzie, PwC, Kreston Reeves and White \u0026amp; Case, Professional Services Marketing Handbook explains how to become a complete client champion - the voice of the client - to both shape and deliver a firm's client solution and experience. It helps marketers develop a growth strategy for their firm, understand and connect with clients more deeply and develop and manage client relationships to build successful brands. Contributing Authors: Richard Grove, Director of Marketing, Business Development \u0026amp; Communications, Allen \u0026amp; Overy LLP Daniel Smith, Senior Business Development and Marketing Manager, Asia Pacific, Baker \u0026amp; McKenzie Claire Essex, Director of Business Development and Marketing, Asia Pacific, Baker \u0026amp; McKenzie Clive Stevens, Executive Chairman, Kreston Reeves Louise Field, Head of Client Service \u0026amp; Insight, Bird \u0026amp; Bird LLP Tim Nightingale, Founder, Nisus Consulting Ben Kent, Managing Director, Meridian West Lisa Hart Shepherd, CEO, Acritas Nick Masters, Head of Online, PwC Alastair Beddow, Associate Director, Meridian West Dale Bryce, President, Asia-Pacific Professional Services Marketing Association Gillian Sutherland, Director, Global Key Account Management Buildings + Places, AECOM Susan D'aish, Business Relationship Director, MacRoberts LLP Dan O'Day, Vice President, Thomson Reuters Elite Matthew Fuller, Director of Marketing and Business Development EMEA, White \u0026amp; Case LLP Amy Kingdon, Marketing \u0026amp; Communications Director, UK \u0026amp; Europe, Atkins Eleanor Campion, Communications Executive, UK \u0026amp; Europe, Atkins Jessica Scholz, Business Development Manager, Freshfields Bruckhaus Deringer, Germany Giles Pugh, Principal, SutherlandsPugh\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Nigel Clark\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/29\/2016\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 280\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.42lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.61h x 6.69w x 0.69d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780749479183\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eNigel Clark\u003c\/b\u003e has been a senior executive and led marketing teams in professional services firms for more than twenty years. He has direct experience in a number of professional services sectors: management consulting, legal, environmental consulting, engineering design, business services, and project management. He is former director of the Professional Services Marketing Group (PSMG).\u003c\/p\u003e\u003cp\u003e\u003cb\u003eCharles Nixon\u003c\/b\u003e has many years of marketing experience, spanning government relations, through market research to marketing communications and strategy, and he has worked across a broad range of industries including textiles, software, telecommunications and financial services. Nixon is Chairman and founding director of Cambridge Marketing College and consults in marketing for high technology and publishing companies. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eContributors\u003c\/b\u003e: \u003cbr\u003e\u003cb\u003eRichard Grove\u003c\/b\u003e, Director of Marketing, Business Development \u0026amp; Communications, Allen \u0026amp; Overy LLP\u003cbr\u003e\u003cb\u003eDaniel Smith\u003c\/b\u003e, Senior Business Development and Marketing Manager, Asia Pacific, Baker \u0026amp; McKenzie\u003cbr\u003e\u003cb\u003eClaire Essex\u003c\/b\u003e, Director of Business Development and Marketing, Asia Pacific, Baker \u0026amp; McKenzie\u003cbr\u003e\u003cb\u003eClive Stevens\u003c\/b\u003e, Executive Chairman, Kreston Reeves\u003cbr\u003e\u003cb\u003eLouise Field\u003c\/b\u003e, Head of Client Service \u0026amp; Insight, Bird \u0026amp; Bird LLP\u003cbr\u003e\u003cb\u003eTim Nightingale\u003c\/b\u003e, Founder, Nisus Consulting\u003cbr\u003e\u003cb\u003eBen Kent\u003c\/b\u003e, Managing Director, Meridian West\u003cbr\u003e\u003cb\u003eLisa Hart Shepherd\u003c\/b\u003e, CEO, Acritas\u003cbr\u003e\u003cb\u003eNick Masters, \u003c\/b\u003e Head of Online, PwC\u003cbr\u003e\u003cb\u003eAlastair Beddow\u003c\/b\u003e, Associate Director, Meridian West\u003cbr\u003e\u003cb\u003eDale Bryce\u003c\/b\u003e, President, Asia-Pacific Professional Services Marketing Association\u003cbr\u003e\u003cb\u003eGillian Sutherland\u003c\/b\u003e, Director, Global Key Account Management Buildings + Places, AECOM\u003cbr\u003e\u003cb\u003eSusan D'aish\u003c\/b\u003e, Business Relationship Director, MacRoberts LLP\u003cbr\u003e\u003cb\u003eDan O'Day\u003c\/b\u003e, Vice President, Thomson Reuters Elite\u003cbr\u003e\u003cb\u003eMatthew Fuller\u003c\/b\u003e, Director of Marketing and Business Development EMEA, White \u0026amp; Case LLP\u003cbr\u003e\u003cb\u003eAmy Kingdon\u003c\/b\u003e, Marketing \u0026amp; Communications Director, UK \u0026amp; Europe\u003cbr\u003e\u003cb\u003eEleanor Campion\u003c\/b\u003e, Communications Executive, UK \u0026amp; Europe, Atkins\u003cbr\u003e\u003cb\u003eJessica Scholz\u003c\/b\u003e, Business Development Manager, Freshfields Bruckhaus Deringer, Germany\u003cbr\u003e\u003cb\u003eGiles Pugh, \u003c\/b\u003e Principal, SutherlandsPugh\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThis title is not returnable\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Kogan Page","offers":[{"title":"Hardcover","offer_id":40121787482227,"sku":"9.78E+12","price":130.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_818fb352-f1ff-461c-b3b3-671c077d127a.jpg?v=1653747677","url":"https:\/\/bookstorenmore.com\/products\/professional-services-marketing-handbook-how-to-build-relationships-grow-your-firm-and-become-a-client-champion-9780749479183","provider":"Bookstore N More","version":"1.0","type":"link"}