{"product_id":"project-2000-the-rise-and-fall-of-oldsmobile-division-of-general-motors-9781419606007","title":"Project 2000: The Rise and Fall of Oldsmobile Division of General Motors","description":"Using Oldsmobile's own description, \"Project 2000,\" of its failed business strategy to sell what was once America's best-selling car only through large Wal-Mart style auto-malls, Bob Horvath tells his personal story as one of Olds' best salesmen as well as an Olds owner\/dealer-operator, who was driven out of business by General Motors.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Robert J. Horvath\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Booksurge Publishing\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/17\/2006\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 168\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.76lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.00h x 7.99w x 0.36d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781419606007\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eAfter retiring from a career of 40 years with General Motors' Oldsmobile Division, Bob Horvath continues to live in South Florida where he still sells cars. He remains active as a golfer and enjoys visiting with his grandchildren and two sons, who work at automobile dealerships in the Miami area, and taking trips to see his daughter and son-in-law who live in North Carolina.\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThis title is not returnable\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Booksurge Publishing","offers":[{"title":"Paperback","offer_id":44429830946931,"sku":"9781419606007","price":26.87,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/files\/img_6585a455-0904-4d70-97c5-01f66f8bba87.jpg?v=1772716107","url":"https:\/\/bookstorenmore.com\/products\/project-2000-the-rise-and-fall-of-oldsmobile-division-of-general-motors-9781419606007","provider":"Bookstore N More","version":"1.0","type":"link"}