{"product_id":"public-relations-and-the-social-web-how-to-use-social-media-and-web-20-in-communications-9780749455071","title":"Public Relations and the Social Web: How to Use Social Media and Web 2.0 in Communications","description":"\u003cp\u003eThe effect of the internet on public relations is the single biggest subject of current conversation in the public relations industry. As the world of communications changes beyond recognition, those seeking to communicate must revise and revolutionise their approach. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ci\u003ePublic Relations and the Social Web \u003c\/i\u003eexplores the way in which communications is changing and looks at what this means for communicators working across a range of industries, from entertainment through to politics. The book examines emerging public relations practices in the digital environment and shows readers how digital public relations campaigns can be structured. \u003cp\u003e\u003c\/p\u003eIncluding information on new communication channels such as blogs, wikis, RSS, social networking and SEO, \u003ci\u003ePublic Relations and the Social Web \u003c\/i\u003eis essential reading for public relations practitioners, students of public relations, and those who work in related areas such as journalism and web construction and design.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Rob Brown\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/01\/2009\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 192\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.08lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.38h x 6.46w x 0.78d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780749455071\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eReference and Research Bk News\u003c\/i\u003e 08\/01\/2009 pg. 132\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eBrown, Rob:\u003c\/i\u003e\u003c\/b\u003e - \u003cb\u003eRob Brown\u003c\/b\u003e graduated from York University and spent a year in radio before joining Staniforth as a PR account executive. He set up his own media PR business in the 90s, working with Granada Television, Channel Four and Endemol. He later joined McCann Erickson as PR Director with clients as diverse as Durex, Aldi, Peugeot and the NHS. In 2008 Rob returned to Staniforth, now part of the TBWA group, as its UK Managing Director.\u003c\/p\u003e","brand":"Kogan Page","offers":[{"title":"Hardcover","offer_id":40120025776243,"sku":"9.78E+12","price":43.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_1370f6ff-73d7-46de-a8e0-40631065baba.jpg?v=1653662671","url":"https:\/\/bookstorenmore.com\/products\/public-relations-and-the-social-web-how-to-use-social-media-and-web-20-in-communications-9780749455071","provider":"Bookstore N More","version":"1.0","type":"link"}