{"product_id":"public-relations-best-practices-and-applications-9781793554253","title":"Public Relations: Best Practices and Applications","description":"\u003cp\u003e\u003cem\u003ePublic Relations: Best Practices and Applications \u003c\/em\u003egathers exemplary chapters, readings, excerpts, appendices, and case studies within the discipline to help bridge the gap between students' understanding of public relations and its practical application in the real world.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eThe book is organized into three units. Unit I introduces students to the world of public relations and details a case study about a major PR crisis that involved Southwest Airlines. Unit II focuses on new media and social responsibility. Recognizing that shifts in technology, business, and digital culture require a fresh approach, this unit explores the current best practices that are shaping not what public relations is or accomplishes but how it is practiced. The final unit offers students a plethora of sample campaigns and campaign proposal examples.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eEnlightening and highly practical, \u003cem\u003ePublic Relations \u003c\/em\u003eis an excellent supplementary textbook for courses and programs in public relations.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Elizabeth A. Thomas\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Cognella Academic Publishing\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/05\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 190\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.85lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.00h x 8.00w x 0.40d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781793554253","brand":"Cognella Academic Publishing","offers":[{"title":"Paperback","offer_id":41079142350963,"sku":"9.78179E+12","price":136.13,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_4131ba69-04c6-4e3a-a6b6-69eba3fa9c8e.jpg?v=1699366980","url":"https:\/\/bookstorenmore.com\/products\/public-relations-best-practices-and-applications-9781793554253","provider":"Bookstore N More","version":"1.0","type":"link"}