{"product_id":"public-relations-strategy-9780749456405","title":"Public Relations Strategy","description":"\u003cp\u003eThis challenging book reflects the intense discussion that is taking place on the nature of public relations and how it develops and supports management strategy. It links models and theories of strategic management to the PR function and discusses how globalization and the Internet are changing organizational PR strategy. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eThis new and updated version of \u003ci\u003e\u003cb\u003ePublic Relations Strategy \u003c\/b\u003e\u003c\/i\u003eexplains how PR lies at the heart of sound, ethical corporate communication as a core strategic management function. The new edition explores the following topics: \u003cp\u003e\u003c\/p\u003e- PR as strategic and issues management \u003cp\u003e\u003c\/p\u003e- the governance role of PR within organizations \u003cp\u003e\u003c\/p\u003e- attaining and maintaining reputation \u003cp\u003e\u003c\/p\u003e- internal communication as PR strategy \u003cp\u003e\u003c\/p\u003e- online\/offline media relations \u003cp\u003e\u003c\/p\u003e- research matters: exploration and evidence \u003cp\u003e\u003c\/p\u003e- managing ethics and evaluation in PR programming \u003cp\u003e\u003c\/p\u003eIncluding many new international case studies, this fully updated, third edition of \u003ci\u003e\u003cb\u003ePublic Relations Strategy \u003c\/b\u003e\u003c\/i\u003eis a useful addition to the thinking practitioner's library, and an invaluable learning tool for students undertaking examinations in PR and related disciplines.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Sandra M. Oliver\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/01\/2009\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 208\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.86lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.16h x 6.16w x 0.62d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780749456405\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eReference and Research Bk News\u003c\/i\u003e 02\/01\/2010 pg. 109\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eOliver, Sandra M.:\u003c\/i\u003e\u003c\/b\u003e - Following a successful career in media and industrial\/commercial public relations, \u003cb\u003eDr. Sandra M Oliver\u003c\/b\u003e currently lectures and researches at Thames Valley University in London. She is an external examiner for undergraduate and postgraduate degree programmes at Bournemouth and Stirling Universities respectively. She is founding editor in chief of the international academic quarterly \u003ci\u003eCorporate Communications\u003c\/i\u003e journal, a fellow of the Royal Society of Arts and chair of the International Public Relations Association.\u003c\/p\u003e","brand":"Kogan Page","offers":[{"title":"Paperback","offer_id":40120026103923,"sku":"9.78E+12","price":41.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_9da1f4fb-ca6c-40ee-b330-2985dc3e7b8a.jpg?v=1653662686","url":"https:\/\/bookstorenmore.com\/products\/public-relations-strategy-9780749456405","provider":"Bookstore N More","version":"1.0","type":"link"}