{"product_id":"publicity-tactics-insights-on-creating-lucrative-media-buzz-9780971640726","title":"Publicity Tactics: Insights on Creating Lucrative Media Buzz","description":"Get Noticed, Grow Your Brand, Gain Market Share\u003cp\u003e It's hard to beat the impact of appearing on radio or TV, in newspapers and magazines-or on a popular podcast or blog. Discover how to skyrocket your credibility and visibility and boost your sales from publicity.\u003c\/p\u003e\u003cp\u003e Having schemed up media appearances for herself and clients for nearly 30 years, Marcia Yudkin offers creative, low-budget tips for earning and capitalizing on public attention.\u003c\/p\u003e\u003cp\u003e \"I really liked two things about Marcia Yudkin's new book, Publicity Tactics: 1) Easy to consume nuggets that allow the reader to turn to a page, read a strategy and put it into immediate use and 2) Real life examples of someone who lives it rather than just reports on what some publicity tactics are. If you're hiring a new full or part time publicity person to your team, have them read Marcia's book in their first week as part of their training \" -Christopher Knight, CEO, EzineArticles.com\u003c\/p\u003e\u003cp\u003e \"Marcia Yudkin has succeeded at distilling absolutely everything we need to know to get media attention into a quick read offering indispensable tips, action steps, and anecdotes. It's an essential resource for every busy business owner who wants-and needs-to get priceless publicity.\" -Sandra Beckwith, author of Publicity for Nonprofits and Streetwise Complete Publicity Plans\u003c\/p\u003e\u003cp\u003e \"In a book that is as personable and straightforward as she is, Marcia Yudkin offers a complete guide to generating media attention while demystifying the world of publicity. Publicity Tactics is chock-full of insights, tips, tactics, and real-world examples that can put any practitioner on equal footing with a high-priced PR firm.\" -Mickie Kennedy, Founder and CEO, eReleases.com\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Marcia Yudkin\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Creative Ways Publishing\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/15\/2010\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 186\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.49lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.40d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780971640726\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThis title is not returnable\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Creative Ways Publishing","offers":[{"title":"Paperback","offer_id":40278570631283,"sku":"9.78E+12","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_6910ccaf-5f85-447a-af58-c19b13b9d7e1.jpg?v=1657981794","url":"https:\/\/bookstorenmore.com\/products\/publicity-tactics-insights-on-creating-lucrative-media-buzz-9780971640726","provider":"Bookstore N More","version":"1.0","type":"link"}