{"product_id":"questionnaire-design-how-to-plan-structure-and-write-survey-material-for-effective-market-research-9780749481971","title":"Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research","description":"\u003cp\u003eMarket research in business is changing. \u003ci\u003e\u003cb\u003eQuestionnaire Design\u003c\/b\u003e\u003c\/i\u003e, fourth edition, delivers a complete handbook for the mounting challenge of acquiring more data in less time, generating an entire rethink on how data is collected. The growth in mobile devices is limiting the readability of traditional measurement tools, new consumer channels are altering access, whilst time spent answering questions is decreasing exponentially. This book provides practical guidelines to plan, structure and compose questionnaires across all industries and purposes, ensuring valuable data insights are captured with accuracy and efficiency. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eFully updated, the fourth edition of \u003cb\u003e\u003ci\u003eQuestionnaire Design \u003c\/i\u003e\u003c\/b\u003eincludes a new chapter on how to navigate the multiple software options available, with guidance on how to engage and retain respondents earlier on at planning stage, using new mobile design approaches and measurement tools. Updates also cover advances in data privacy, maximizing international reach and managing the transition from face-to-face surveys towards soft launches online. Whether applying to business positioning, consumer insights, employee feedback or product analysis, the ability to gauge a market snapshot on a global scale is escalating the demand for online survey and questionnaire data, making this is an essential addition to every professional's shelf.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Ian Brace\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/24\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 384\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.65lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.10w x 1.10d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780749481971\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eIan Brace\u003c\/b\u003e is a fellow of the Market Research Society (MRS), running training courses on Questionnaire Design and a member of the MRS Market Research Standards Board. He has previously been director of research methods at TNS UK, a visiting professor in market research at Bristol Business School and has worked for MAS Survey Research, NOP, Esso Petroleum, BJM Research and NFO WorldGroup. \u003cb\u003eIan Brace \u003c\/b\u003ehas earned industry awards from AMSO (Research Effectiveness Awards), the Academy of Marketing and ISBA.\u003cbr\u003e\u003c\/p\u003e","brand":"Kogan Page","offers":[{"title":"Paperback","offer_id":40463825272947,"sku":"9.78E+12","price":73.75,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_3ff5827a-c3c2-4dc0-8ad7-09dab2a1c2c2.jpg?v=1663940658","url":"https:\/\/bookstorenmore.com\/products\/questionnaire-design-how-to-plan-structure-and-write-survey-material-for-effective-market-research-9780749481971","provider":"Bookstore N More","version":"1.0","type":"link"}