{"product_id":"researching-ux-analytics-understanding-is-the-heart-of-great-ux-9780994347077","title":"Researching Ux: Analytics: Understanding Is the Heart of Great UX","description":"\u003cp\u003eGood UX is based on evidence. Qualitative evidence, such as user testing and field research, can only get you so far. To get the full picture of how users are engaging with your website or app, you'll need to use quantitative evidence in the form of analytics.\u003c\/p\u003e \u003cp\u003eThis book will show you, step by step, how you can use website and app analytics data to inform design choices and definitively improve user experience. Offering practical guidelines, with plenty of detailed examples, this book covers: \u003c\/p\u003e \u003cul\u003e\n\u003cli\u003ewhy you need to gather analytics data for your UX projects\u003c\/li\u003e\n\u003cli\u003egetting set up with analytics tools\u003c\/li\u003e\n\u003cli\u003eanalyzing data\u003c\/li\u003e\n\u003cli\u003ehow to find problems in your analytics\u003c\/li\u003e\n\u003cli\u003eusing analytics to aid user research, measure and report on outcomes\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eBy the end of this book, you'll have a strong understanding of the important role analytics plays in the UX process. It will inspire you to take an \"analytics first\" approach to your UX projects.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Luke Hay\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Sitepoint\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/14\/2017\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 176\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.64lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.19h x 7.00w x 0.38d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780994347077\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eLuke Hay is a UK-based UX Consultant who's been working with websites since the 1990s. He prides himself on taking a user-centric, analytical approach to design, development and optimization of websites and apps.\u003cbr\u003e\u003cbr\u003eLuke currently splits his time between working as the Senior Conversion Strategist at integrated digital agency Fresh Egg, and as a freelance UX and analytics consultant and trainer. Always involved in his local digital community, Luke has helped organize and curate events for UX Brighton, and is one of the organizers of UX Camp Brighton.\u003c\/p\u003e\u003cbr\u003e","brand":"Sitepoint","offers":[{"title":"Paperback","offer_id":44233588637811,"sku":"9.78099E+12","price":52.75,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/files\/img_225cd329-f8c0-4f96-a357-3c94a0f1c857.jpg?v=1768744624","url":"https:\/\/bookstorenmore.com\/products\/researching-ux-analytics-understanding-is-the-heart-of-great-ux-9780994347077","provider":"Bookstore N More","version":"1.0","type":"link"}