{"product_id":"retail-marketing-strategy-delivering-shopper-delight-9780749476915","title":"Retail Marketing Strategy: Delivering Shopper Delight","description":"Retail operated comfortably for years using concepts governing physical retail environments. However, change has taken place across all retail sectors, brought on by the internet and social media; it is now necessary to adopt customer-driven strategies based on a multi-channel environment to remain competitive and relevant.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Constant Berkhout\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/24\/2015\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 296\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.92lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.62d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780749476915\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eConstant Berkhout\u003c\/b\u003e is an experienced retail marketing and shopper insights consultant, having worked at Kraft Foods, Gillette\/P\u0026amp;G, and PepsiCo. As Founder of Rijnbrug Advies, he develops new ways to grow retail categories and connect with the shopper for a diverse range of food, non-food, and supplier clients.\u003cbr\u003e\u003c\/p\u003e","brand":"Kogan Page","offers":[{"title":"Paperback","offer_id":40121786466419,"sku":"9.78E+12","price":49.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_22ed84c0-d34a-4526-a9d1-72b124466fd2.jpg?v=1653747633","url":"https:\/\/bookstorenmore.com\/products\/retail-marketing-strategy-delivering-shopper-delight-9780749476915","provider":"Bookstore N More","version":"1.0","type":"link"}